The best business relationships are the ones that stay strong and happy even when you take a break from the campaigns and projects. In order to ensure this kind of a relationship, you need to always be focusing on how you can best meet your client’s current needs, and predict their future goals. Continue reading →
Just last week, San Francisco was flooded with some of the brightest and most creative marketers in North America. The annual Eloqua Experience conference, hosted by Oracle and Eloqua, was filled with like-minded individuals, notable speakers, and more swag than anyone could bring home in their suitcases. There was much to be learned from every person that walked through the doors, but we’ve narrowed it down to the four most important takeaways from this year’s presentations: Continue reading →
Chief Marketing Officer is no longer the highest position available for marketing professionals. With the changes in marketing portfolios, and the increased experience with analytical reasoning and digital strategies, they’re quickly becoming the coveted executives to take on the role of Chief Executive Officer. Although it used to be common to bring in managers that had worked in operations and finance, the marketing officers can now bring ideas that can allow for a more customer-focused vision.
The Chief Information Officer has often been placed in the shadows, keeping the company running from an operational standpoint, but this is changing. What role does your CIO play in your company’s future? Are they behind-the-scenes? Or are they innovative in bringing in new technology? Chief Information Officers are finding themselves at the intersection between technology and business strategy, and it means that their role is expanding past maintenance and infrastructure. Today’s CIOs are all going to be able to innovate and think strategically. Continue reading →