The Importance of the Customer Experience – 10 Important Stats for 2013

10 Important Customer Experience Stats for 2013

Better service and a better customer experience can contribute to greater customer loyalty. But how do you define a great customer experience?

At Couch & Associates, we define the customer experience (CX) as how customers perceive interactions with your company. This occurs every single time a customer comes in contact with your brand, whether it be in-store or online, each touch point, each interaction contributes to the customer experience. Steven Woods, Group Vice President and Software Development at Oracle, states that a great customer experience, is based on two things: understanding a buyer well enough to know what they are interested in and then delivering this message. Continue reading →

ReadyTalk Shows You Where Webinars Fit In A Content Marketing Strategy

ReadyTalk Shows You Where Webinars Fit in a Content Marketing Strategy

Our partner ReadyTalk is hosting a webinar on the importance of webinars, and how they fit into a content marketing strategy. They’ve recently posted a blog on the topic, emphasizing the importance of webinars to marketers.

Continue reading →

6 Reasons Why You Need Content Marketing

2013_04_18_Content_Marketing

Filling the funnel with new prospects for marketers means the need to insert a brand’s message in front of as many prospects as possible, as often as possible.  The effectiveness of this “interruptive approach” (ads for print, TV, radio, direct mail, online display ads) is declining as today’s consumers are overwhelmed with messaging and look beyond ads to stay informed.  Interruptive messaging is now being replaced by engagement – defined as content-rich, two-way communication between brands and their customers.   Continue reading →

5 Reasons to Attend DemandCon San Fran – April 15-16, 2013

5 Reasons to Attend DemandCon San Fran

The DemandCon San Francisco event is only days away. At Couch & Associates’ we’re excited to be heading down to sunny San Francisco to attend this year’s DemandCon event – the industry’s premier event for education and insight into the art of aligning and accelerating your company’s sales and marketing funnel. DemandCon is happening April 15th – 16th at the San Francisco Marriott Marquis.   Continue reading →

Three Advantages to Video Marketing

3 Advantages of Video Marketing

Considering the soaring popularity of video sharing platforms like Vine, Viddy and Keek, and the indisputable dominance of YouTube, most marketers can agree that videos are the new frontier for content marketing. More and more businesses are turning towards video as the next domain for engaging consumers and pushing out relevant, engaging and well-received information.

Video content can be used to effectively find, educate and establish a brand in the mind of the consumer. When used properly, B2B marketers can benefit from including video in their content marketing strategy and can experience lasting results.

We’ve highlighted below, three benefits your business will notice in adopting video as a marketing medium:

1) Reach and Syndication: Simple and effective syndication is an invaluable benefit to video marketing. No matter the publishing platform, a video can be repeatedly shared and embedded across the web with the click of a few buttons. The extended reach provided by this ease-of-syndication, can rapidly multiply the number of consumers aware of your business.

2) Engagement and Education: Video content tends to be more memorable than text. For this reason, videos provide businesses the opportunity to engage consumers through the provision of entertaining and valuable content. A video will add value to a user’s visit to your webpage, increase the amount of time they spend viewing your offerings, and provide them with a memorable take-away from their visit.

3) Brand Establishment: Unlike quoted text, a video will be reproduced in full and therefore assures an intended brand message can be shared without alteration. Brand personality will also be more easily established as video provides visual cues neglected through other mediums.

In using video as a content strategy, it is important to keep the messaging simple, entertaining and engaging. Video content that is quick, easily-digestible, and memorable, will be highly effective at increasing brand reach, engaging consumers, and establishing brand identity.

As marketers, have you noticed any benefits from integrating video content into your marketing strategy?

*Guest post by Kylie McCabe – Couch & Associates’ Social Media & Marketing Intern

Sources:
9 Ways to Turn Web Video Into Your #1 Sales Tool – Andrew Angus
http://www.switchvideo.com/blog/2013/03/26/crazyegg-guest-post-9-ways-to-turn-web-video-into-your-1-sales-tool/

5 Reasons Why You Should Use Video in Your Content Marketing – Paul Wolfe
http://www.onespoonatatime.com/5-reasons-why-you-should-use-video-in-your-content-marketing

Content Marketing and the Power of Video [Infographic] – BrainShark
http://www.brainshark.com/ideas-blog/brainshark-articles/2012/December/~/media/Ideas%20Blog%20images/Infographic-the-Power-of-Video.ashx