CSS3 is still hiding over the horizon, but more browsers are offering more support everyday. These new properties are sure to make web design simpler while adding powerful new tools for creative design.
Click here for a webpage sampling of some these new features available in CCS3 that promise to enrich the creative process and make acheiving these effects much easier.
* Best viewed in a CSS3 compliant browser such as Safari. Firefox and Chrome have support as well.
I recently had an opportunity to assist a client in setting up an Eloqua hosted campaign that utilized A/B testing using Omniture Test & Target. This was my first experience with Test & Target and from what I’ve seen so far it looks like a great tool for marketers to add to their toolkit.
The campaign consisted of Eloqua hosted landing pages, forms and thank you pages. The landing pages have traffic driven to them via Google Adwords. Eloqua captures the lead information and sends it to Salesforce, passing along a campaign id for closed loop reporting on the Salesforce end.
Omniture SiteCatalyst is leveraged to provide more segmented reporting on the Omniture end. Each landing page corresponds to a different campaign and pageNames are kept track of in the Omniture parameters as well – something that was key to setting up roll up reporting in Test & Target as well.
Now for the Test & Target part, this is the cool part. Each landing page has two versions (“A” & “B”). These are different landing pages in Eloqua and there are also “A” and “B” versions of the form and thank you pages. Now, when a lead comes into the landing page from a google ad (they go to the same url for “A” and “B” versions) Test & Target will route the lead to either the “A” track or the “B” track. 50% will go to the “A” version and 50% to the “B” version.
That’s it, you’ve got your usual closed loop reporting via Eloqua and Salesforce (you can see in Salesforce the track as well “A” or “B”), plus more reporting in Omniture SiteCatalyst and Test & Target. In Test & Target the reporting is straight forward, which version of landing pages worked better overall (“A” or “B”) to get a call to action click through and to get a form submission, plus on an individual page level, which version worked better.
Have you been sending out emails to find new leads which you can pass on to your sales team? Have you been using your Eloqua or marketing database for a while now? Would you like to identify who is responding to your campaigns?
If you continue to send communication to contacts who do not respond to your marketing efforts they might mark your emails as spam rather than unsubscribing. Identifying these contacts in your database will allow you to suppress them from frequent communication.
How we define active and inactive contacts in your database:
An active Contact is defined as a contact that has opened an email, visited your website or completed a form in the last 4 months.
An inactive Contact are defined as a contact who has been sent at least 3 emails over the past 4 months and not had ANY tracked response activity.
Using the new Eloqua contact filter interface you can now combine the ability to filter on contact field values, activity and inactivity data. Having all your filtering criteria in one filter you might have to apply advanced logic to make your filter accurate and execute correctly.
Once these contacts have been categorized you can now see the potential of how you can target your marketing efforts to these segments of contacts. We would suggest that you create a re-engaging nurturing campaign for the inactive contacts as they are not ready to buy but when they are you will be on top of their minds.
Chad: Got you - thx!...
Mike MacFarlane: Hey Chad,
In the past I have not used this method, but you could easi...
Chad: Good post Mike - do you use query strings in your URLs from LinkedIn a...
Mr.H: Love it!...
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