There’s nothing hotter right now than a Facebook landing page
Starbucks, Lady Gaga and Michael Jackson currently have more than 15 million “Likes” on their pages and the numbers are growing rapidly on a daily basis.
Designing your company’s Facebook page is the best decision you can make for your business. Check out the Victoria’s Secret page, Coca Cola and Adidas; you’re bound to get jealous – not because it looks so hot, but because it works as an impermeable marketing strategy to attract Facebook users (a number that’s currently up to 500 million and growing).
The fact that prominent brands such as these are focusing so much effort on Facebook marketing highlights its relevance and timeliness. Furthermore, these design elements follow a fundamental strategy throughout:
- Beautiful design
- Engaging content
- Consistent updates and management; and,
- Aggressive promotion and outreach.
The quality of a Facebook landing page should live somewhere between professional and casual – remember, it’s all about keeping an engaging tone to target your specific audience. Personality has to shine through with each post you create in order to build rapport and keep the audience’s attention.
Entertainment combined with education is a solid plan for any content driven marketing campaign, especially with casual Facebook users who primarily use the network to stay in touch and connect with friends.
Now for the hard part – getting those “Likes”.
Marketing your Facebook landing page should follow the same promotional rules you would use to market your webinars, events and product launches; the best way to do this is via an email blast instructing the prospects and customers in your database to “Like” your page. (The best place for this is in your email signature with a line that says “Like” our page on Facebook!) You can even extend this to your business cards. You should promote your page in every opportunity you get because – you’ll never get what you want if you don’t ask, so don’t hesitate!
A note of caution: A Facebook landing page is not all fun and games. It should be approached using a sound strategy, execution plan, and resources to maintain and manage its healthy existence. Having a successful Facebook page means allocating time to make it flourish and sustain your fan-base (this isn’t a one-time deal!)
The good news is that with page administrator capabilities, you can choose your email and activity notifications to stay connected with your audience more efficiently. Facebook is making it possible to simplify the process – so don’t be too stressed! How are you using your Facebook landing pages for maximum impact?