Ninety percent of marketers say that social media is important to their businesses, according to the 2011 Social Media Marketing Industry Report presented by Social Media Examiner, which surveyed 3300 marketers.
Three major benefits marketers see in social media marketing:
#1 – Generating more brand exposure (88%)
#2 – Increased traffic to sites (72%)
#3 – Improved search rankings (62%)
Four top social media tools used by marketers:
#1 – Facebook (92%)
#2 – Twitter (84%)
#3 – LinkedIn (71%)
#4 – Blogs (69%)
One-third of all social media marketers want to know how to monitor and measure the return on investment (ROI) of social media and integrate their social media activities. In a previous blog post, we introduced 2 simple ways to track your social media effectiveness in Eloqua:
1. Creating Unique Landing Pages for Each Social Media Platform
Utilizing Eloqua Hypersite PURL pages, a simple way to uniquely track page visitors via various social media channels is to copy existing campaign landing pages that you have created to generate “new” ones. The reason for this is that when you copy a page, you are generating a new URL that you are able to use specifically on sites like Twitter, Facebook and LinkedIn. With this, you can uniquely track how many visitors (both known and unknown) are visiting your landing page through specific social media sites by campaign and by channel.
2. Tracking Conversions/Net New Names Through Form Submissions
In some cases, the landing page that you have copied may also have a form on it, which gives you a perfect opportunity to track how many conversions you are generating through a specific social media site as well. Click here to read more.