Although online marketing has been proven to be tremendously successful for many small, medium and large-sized companies over the years, this in no way means traditional marketing avenues can be ignored.
The fact of the matter is in order for a company to generate enough demand and move prospects through sales cycles at faster rates; a single marketing method is never quite enough. If you’re looking to enter the online market using a single marketing technique that you have heard someone else achieve success with SEO and organic listings for example, or if you are looking to attend tradeshows a couple of times a year, small (or big) marketing efforts such as these aren’t going to get the job done in terms of executing a successful all-encompassing marketing strategy that incorporates both inbound and traditional outbound marketing methodologies.
Traditional advertising strategies like direct mail, magazine ads and telemarketing are still widely used by many of the most successful companies. However, these efforts are being incorporated in conjunction with inbound marketing techniques that are effective in their own way, especially when they are paired with the latter.
Marketing Automation platforms such as Eloqua, today enable clients to execute large marketing campaigns based on cutting-edge marketing techniques. For example, together with tradeshows, companies are learning how to pull prospects at events using promotional offerings and digital contests that allow audiences to digitally interact with brands. Incorporating mobile QR codes enable companies to get prospects to scan these using the mobile and redirect prospects to company web sites, landing pages and other communication platforms to get new leads into the CRM for further nurturing. Another effective example of transitioning prospects to more informational sources is starting with a simple email; once an email is sent to a recipient, the recipient can be redirected to a gated form using a call-to-action (CTA) that allows that recipient to download informative publications while helping marketers to further engage with prospects.
Traditional advertising channels are still viable; however, when they are integrated with inbound marketing strategies (like social media channels) the results can be profound. The transition from the offline world to internet marketing is not as hard as some may think because the principles still remain the same: marketers have to work to produce higher levels of engagement and still have to show authority in their respective markets while gaining a better understand of buying behaviors with each lead. The principles remain the same; it’s just the communication platform that changes.
Have you considered adding innovative inbound marketing strategies to your outbound marketing endeavors?
