Client Perceptive Software maximizes power of marketing automation to navigate complex purchase process [Case Study]

PerceptiveCS

C&A is proud to release a new case study detailing the successful implementation of Couch & Associates’ various automation solutions for Perceptive Software, a leading creator of Enterprise Content Management (ECM) solutions. C&A’s progressive profiling improves prospect response rate while A/B multivariate email testing and automated reporting allows client to meet and exceed campaign goals using benchmarking via Salesforce.com data.

The new case study highlights how Couch & Associates’ multiple marketing automation solutions helped Perceptive Software to employ lead nurturing and lead management best practices while applying progressive profiling to better understand consumer behavior and follow-through using a more personalized email marketing approach to enable prospect engagement.

Case study highlights include:

-  Progressive profiling to further identify ERP needs to create effective marketing messages
-  One-click response via email calls-to-action to invite prospects to various landing page
- Web site clicks and other online behavior triggers route tasks to marketing and sales
- The full automation of manual reporting

Click HERE to read the full case study!

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