The lifeline of your business is dependent on your ability to acquire new customers. Demand generation is the marketing and sales process when coupled with the right technology and expertise can yield significant results. For example, businesses can make valuable connections to generate revenue and impact ROI with email marketing campaigns, relevant drip marketing campaigns, engagement using social channels, optimized landing pages, site analytics, digital body language tracking, and more. According to a study by the Aberdeen Group, 87% of companies who used best practices in demand generation improved annual growth in customer acquisition revenue while average performance increase was 23%.
One of the best ways to boost your demand generation efforts is to have a good understanding of prospect behavior. If they’ve visited your website, where did they look and what did they read? If you sent them an email, what links have they clicked on or downloaded? By understanding online behavior, best-in-class performers are able to develop an effective demand generation strategy.
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