People have quickly been using media tablets for daily personal activities, according to a new survey by Gartner, Inc. The survey was conducted at the end of 2011 in the U.S., U.K. and Australia to gain better insights of how early adopters of media tablets were using personal connected devices. The survey found that the five main activities moving from PCs to media tablets are:
- Checking email (81% of respondents)
- Reading news (69%)
- Checking weather forecast (63%)
- Social networking (62%)
- Gaming (60%)
“Other than their tablets, most respondents also owned PCs, TVs and mobile phones. The respondents, early adopters of media tablets, said they use their multiple devices interchangeably, rather than substituting one device for another. They seek to use whichever device is at hand — or the most convenient to use at a particular time and for a specific task,” said Meike Escherich, principal research analyst at Gartner.
Respondents say they purchase a media tablet, in preference to a PC, for its convenience, small size and light weight. The survey also found that 45% of respondents do not share their tablet at all. In other words, a tablet is almost as personal as a mobile phone in terms of usage and consumer attitude.
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