All posts in Content Management

Join Couch & Associates at Bizo’s “The B2B Funnelmentals Tour: San Francisco”

B2B FunnelMentals Tour

San Francisco, CA – Couch & Associates joins long-time partner Eloqua in the sponsoring of Bizo’s “The B2B Funnelmentals Tour: San Francisco”.  The conference will be hosted at W San Francisco Hotel, and will include ample interactive sessions and networking opportunities.

This half-day conference takes place on February 27th, 2014, and includes experts from Zendesk, Zuora, Bizo and many more. Topics will range from social advertising, marketing automation, how to earn interest with engaging content and how to land the right prospects.

Register Now!

Exploring the Marketing Technology Landscape – Part Two

Part 2: Dashboards for your Dashboards!

Scott Brinker’s latest “Marketing Technology Landscape” infographic has organized nearly a thousand companies into six categories and various subheadings in an effort to make this landscape a little easier to navigate. Let’s take a moment to look at the headings for the 42 subcategories; you’re sure to notice a few common factors. Continue reading →

The Marketing Myths You Need To Get Out Of Your Head

What comes to mind when you think about marketing? There are so many different things that are all a part of the marketing industry, so it’s fair that people sometimes get confused about what a marketing team really does. A marketing team needs to combine imagination, data, and strategy in order to meet the company-wide goal of increasing sales.

Here are a few of the most common misconceptions that people have about the marketing world, and some things you can respond with if you ever hear them. In order for marketing to be done well, people need to make sure they get these myths out of their head!

Myth 1: Marketing and Advertising Are the Same Thing

Advertising is merely a part of marketing – it is paid publicity that helps a company get people interested in their company, products or services. However, you can’t have smart advertising without market research, strategy, campaign building, or many of the other important steps that a marketing team follows.

Myth 2: Any Marketing is Better Than Nothing

Marketing is expensive, so if you’re going to do it badly, you shouldn’t do it at all. Giving bad impressions can leave marks that take a lot of work to clean up – it’s always better to have a strategy that has your company’s objectives and brand in mind.

Myth 3: The World is Your Audience

It’s impossible to aim for every single person, and if you try you’ll find yourself stretched too thin and losing resources. The more specific you get, the more you’re able to develop a niche market, and that’s where you’ll find success.

Myth 4: Social Media is More Important Than Search Engines

Search engines are still the most important way that people find information on the internet. Although social media is great for customer opinions, and catching up with the newest trends, search engines are responsible for lead generation.

Myth 5: Continuous Communication is Key

Sometimes silence is golden! You don’t always need to be talking over social media, sending emails, or blasting out ad campaigns. Let your customers process – we promise they’re not going to forget about you if you’re not talking to them 24/7.

To get a more comprehensive look at each of these myths, be sure to read our article here.

Content Management: Connecting the Perfect Brand with the Perfect Consumer


Content managers are those people who are assigned to represent a company on the social web and to do so by using effective content strategies in an effort to shape social consumer brand perception. Content managers are passionate about connecting the right consumers with the right products, and do so by employing effective content strategies to make it happen.

Continue reading →

Content Management: The Importance of Listening to and Engaging with Industry Influencers


We know that there are billions of conversations and countless search queries conducted on the social web on a daily basis, and we know that these conversations are taking place between social consumers and B2B companies. However, it is also key influencers that are spending a significant amount of time searching for the perfect brand to demonstrate to social consumers that the perfect solution does exist.

Continue reading →