All posts in Eloqua

Exploring the Marketing Technology Landscape – Part 3

Autopilot and Marketing Automation

In Part 1 and Part 2 of this blog series, we asserted the importance of simplifying all that customer data into an integrated system. We also asserted the importance of visualizing it in a user-specific way where we can see all the relevant info on each user in one place, in real time. Besides the obvious implication of a need for simplicity, this also says something about how much time we want to spend on things. Continue reading →

The Changing Role of Marketing Technology in 2014

Foundational systems emerge encouraging a focus on people and data.

The past eighteen months have seen a considerable investment in the marketing technology space. From large software acquisitions to public offerings, many are attempting to grab a piece of this fast growing industry with considerable market space still up for grabs. Continue reading →

Exploring the Marketing Technology Landscape – Part Two

Part 2: Dashboards for your Dashboards!

Scott Brinker’s latest “Marketing Technology Landscape” infographic has organized nearly a thousand companies into six categories and various subheadings in an effort to make this landscape a little easier to navigate. Let’s take a moment to look at the headings for the 42 subcategories; you’re sure to notice a few common factors. Continue reading →

Exploring The Marketing Technology Landscape – Part One

Part One: Marketing Experiences and Customer Experience Management

Scott Brinker’s “Marketing Technology Landscape” infographic is a revealing, albeit overwhelming look at the martec industry of today. Brinker does simplify things a bit by organizing the nearly one thousand marketing technology companies into several subsections, structured within six broad categories; you will find it is his choice of where to draw the borders that is most revealing. Continue reading →

The Four Key Takeaways from Eloqua Experience #EE13

Just last week, San Francisco was flooded with some of the brightest and most creative marketers in North America. The annual Eloqua Experience conference, hosted by Oracle and Eloqua, was filled with like-minded individuals, notable speakers, and more swag than anyone could bring home in their suitcases. There was much to be learned from every person that walked through the doors, but we’ve narrowed it down to the four most important takeaways from this year’s presentations: Continue reading →