All posts in Lead Generation

The Marketing Myths You Need To Get Out Of Your Head

What comes to mind when you think about marketing? There are so many different things that are all a part of the marketing industry, so it’s fair that people sometimes get confused about what a marketing team really does. A marketing team needs to combine imagination, data, and strategy in order to meet the company-wide goal of increasing sales.

Here are a few of the most common misconceptions that people have about the marketing world, and some things you can respond with if you ever hear them. In order for marketing to be done well, people need to make sure they get these myths out of their head!

Myth 1: Marketing and Advertising Are the Same Thing

Advertising is merely a part of marketing – it is paid publicity that helps a company get people interested in their company, products or services. However, you can’t have smart advertising without market research, strategy, campaign building, or many of the other important steps that a marketing team follows.

Myth 2: Any Marketing is Better Than Nothing

Marketing is expensive, so if you’re going to do it badly, you shouldn’t do it at all. Giving bad impressions can leave marks that take a lot of work to clean up – it’s always better to have a strategy that has your company’s objectives and brand in mind.

Myth 3: The World is Your Audience

It’s impossible to aim for every single person, and if you try you’ll find yourself stretched too thin and losing resources. The more specific you get, the more you’re able to develop a niche market, and that’s where you’ll find success.

Myth 4: Social Media is More Important Than Search Engines

Search engines are still the most important way that people find information on the internet. Although social media is great for customer opinions, and catching up with the newest trends, search engines are responsible for lead generation.

Myth 5: Continuous Communication is Key

Sometimes silence is golden! You don’t always need to be talking over social media, sending emails, or blasting out ad campaigns. Let your customers process – we promise they’re not going to forget about you if you’re not talking to them 24/7.

To get a more comprehensive look at each of these myths, be sure to read our article here.

Is Your Company Website an Effective Source for Quality Leads?

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eMarketer recently released an article entitled: “Company Website Top Source for B2B Leads” that reveals an interesting data piece that we want to share with you, today:

“According to research from Demandbase, in conjunction with Focus Research, the corporate website was a top source of lead generation for B2B marketers, second only to personal connections and referrals.”

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Marketing Leads: Quality versus Quantity

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Marketing automation has completely redefined the way we approach the contacts and leads in our database.

Once upon a time, when companies were applying traditional marketing tactics to their business processes (like telemarketing and direct mail) success was measured by the quantity of leads that were produced, quality was a mere luxury. The more leads marketing was able to deliver to sales the better marketing looked in front of the CIO. Sales, however, was always struggling to close more business because prospects were unprepared to commit. Success was measured by the number of leads produced, which always resulted in unaligned workflow between marketing and sales: leads were being generated, but sales weren’t closing.

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