All posts in LinkedIn

Social Media: Is it Public Relations or Marketing?

If you’re not using social media, you are missing out on infinite potential. It has evolved to become one of the most valuable tools for a company, because it allows for better communication, branding and accountability. Customers are able to reach out to brands in a much more personalized manner, and this makes for stronger and more trusting relationships. Marketing and PR each have a stake in the viral world, and they can sometimes cause conflicts with their different agendas. So what is the solution? Bring them together.

Social media is an opportunity for a two-way conversation between customers and brands, and so it is often classified as a PR tool. However, it has recently been used by marketing departments as free advertising – brands are using these channels as a means of promoting new products and services. Although both departments have different roles, the most successful campaigns are when the two sides can collaborate to create campaigns and strategies that reflect the entire company goals.

To learn more about how marketing and public relations can come together over social media, read our article here.


CMOs to Look Up To: Social Executives

When it comes to marketing, it’s all about being social. It is becoming increasingly important to not only have an understanding of the social media channels, but a strategy for how to use them. With the right tactics, social media can be pivotal to gaining more followers, promoting your products, and climbing the thought leadership ranks. A couple of weeks ago Couch & Associates, Inc. introduced the discovery of an interesting correlation: the social capabilities of a Fortune 500 company are in line with their Chief Marketing Officer’s. But whereas the last time was about the discussion of weak social media presence, this week focuses on two success stories.

General Electric’s Beth Comstock and Abbott Laboratories’ Paul Magill have been active over multiple social media channels, and have implemented strategies that put them ahead of other Fortune 500 marketing executives. Likewise, their companies have become successful over the same platforms, and have a steady increase in followers.

Read the full story of why these two CMOs are the ones to watch.

8 Tips for Building a LinkedIn Company Page


Most companies develop their presence on LinkedIn as part of their recruitment policy, but aren’t making full use of LinkedIn’s potential for building their corporate image. LinkedIn is more than a recruitment tool – it’s a professional networking platform and B2B communications channel.

LinkedIn offers powerful business solutions with a range of tools that companies need to exploit if they’re to grow their influence. LinkedIn is an essential communications tool from an HR communications perspective and in terms of a company’s image and influence. It’s a great tool for businesses to share information and become thought leaders in their industry and it enables a great opportunity to build and solidify relationships and drive leads.   Continue reading →

How to Promote Your Business on LinkedIn


LinkedIn is a business-oriented social networking site for professionals.  When users join, they create a profile that summarizes their professional expertise and accomplishments.  According to its website, LinkedIn has over 80 million members in over 200 countries.  LinkedIn is considered one of the best places to market a business yet many companies have not created a presence on this social network.

LinkedIn can be an effective tool for promoting your business and building customer engagement.  Below are a few ways you can use LinkedIn from a company perspective, to promote your business and target potential clients.

Continue reading →