A report by the World Bank has revealed that approximately three-quarters of the world’s population now have access to a mobile phone. The number of mobile phone subscriptions has increased drastically, grown from less than 1 billion in 2000 to over 6 billion now. In addition, the vast majority of today’s mobile subscriptions (5 billion) are in developing countries. Last year alone, more than 30 billion mobile apps were downloaded.
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People have quickly been using media tablets for daily personal activities, according to a new survey by Gartner, Inc. The survey was conducted at the end of 2011 in the U.S., U.K. and Australia to gain better insights of how early adopters of media tablets were using personal connected devices. The survey found that the five main activities moving from PCs to media tablets are:
- Checking email (81% of respondents)
- Reading news (69%)
- Checking weather forecast (63%)
- Social networking (62%)
- Gaming (60%)
It’s no surprise that mobile email marketing has swooped B2B communications and will continue to do so in the future. With the introduction of the Smartphone, digital marketers have been dedicating their time to mobile marketing by boosting awareness and creating new brand strategies. The fact of the matter is that prospects are reaching for their mobile phones to read emails, and sophisticated marketers are taking this into serious consideration when devising their campaigns.
As the landscape of devices and device form factors continues to grow, designing and developing adaptive layouts that respond to all possible variations will prove indispensable. This allows for the development and maintenance of one master site, saving the time, cost and effort of designing and maintaining numerous independent sites.
Our in-house creative agency has developed a demo of Adaptive Design in HTML5 that degrades flawlessly for full support across older browsers. This demo has been built for delivery across large cinema displays and televisions, laptop and computers, tablet and mobile devices.
The growing customer base in the mobile market is continuing to pressure marketers to improve their mobile experiences by allowing users to access information using more effective mobile interfaces.
Mobile users have become accustomed to using their mobile phones to accomplish simple and increasingly more complex tasks and are looking for even more efficient ways of doing so. This means that companies that want to stay ahead-of-the-curve in the mobile environment have to build increasingly more “intuitive” mobile interfaces in order to achieve the right response and action from a growing consumer base that uses Blackberries, iPhones and Androids to navigate through applications, web sites and other information portals on the web.