All posts in Mobile Marketing

Targeting Mobile Users with Effective Usability Design

by JFung on January 25, 2012 in Mobile Marketing with No comments
intuitive

The growing customer base in the mobile market is continuing to pressure marketers to improve their mobile experiences by allowing users to access information using more effective mobile interfaces.

Mobile users have become accustomed to using their mobile phones to accomplish simple and increasingly more complex tasks and are looking for even more efficient ways of doing so. This means that companies that want to stay ahead-of-the-curve in the mobile environment have to build increasingly more “intuitive” mobile interfaces in order to achieve the right response and action from a growing consumer base that uses Blackberries, iPhones and Androids to navigate through applications, web sites and other information portals on the web.

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Improving the User Experience with a Strong Branding Strategy

by JFung on January 18, 2012 in Branding, Mobile Marketing with No comments
UX

If you are wondering why your web site or your mobile campaign is not converting as well as you thought it would, perhaps you have missed the mark on combining a positive customer experience with an effective branding strategy.

An effective user experience is a critical component of any business. To deliver value to web users, it has become essential to represent our products, brands, information and services in a increasingly “intuitive” way. Designing intuitive interfaces on web sites, mobile devises and other information portals means organizing content in such a way as to allow users to navigate through a well designed interface that works to get customers to the exact information they need. Companies that achieve this spend time devising the kind of campaigns that help them better understand their prospects’ basic needs and motivations. This way, marketing can identify these needs and create the kind of content that is easily available through an effective interface that reflects buyer needs at each sales cycle stage.

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Official Blog Launch: Design Trending by C&A

by JFung on December 7, 2011 in B2B Best Practices, Mobile Marketing, Website Design with No comments
designtrending

Couch & Associates is proud to present the official launch of Design Trending, a blog from our in-house team of creative experts, dedicated to design as it applies to the fields of art, web design, advertising and marketing.

Design Trending will feature the latest news, topics and innovations in the field of design as they pertain to the most up-to-date concepts in branding and advertising. Visitors will have access to various tutorials and resources applying the latest and most forward-thinking trends and innovations as produced by C&A’s creative team led by Creative Director, Daniel Hight, at C&A’s Toronto headquarters.

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Why Mobile Email Marketing is Part of a Sound Marketing Campaign Strategy

by JFung on November 17, 2011 in Mobile Marketing with No comments
mobile_email

The digital age is progressing and leaving sophisticated marketers with a prominent new addition to effective marketing campaign strategy and execution.

Statistics show that B2B decision makers are using Smartphones to access emails now more than ever. CIOs and top level executives are on-the-go, and for them the importance of having access to email is crucial in an effort to stay on top of prospect and consumer needs, strategic partners and competitors.

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Digital Marketing with QR Codes

by JFung on October 26, 2011 in Mobile Marketing with No comments
QRcode_Blog

From the moment consumers wake up to the time they fall asleep, if they look around themselves they will find that in any environment they may be in, QR codes are all around. On everything from billboards to flyers, magazines to posters and virtually any print advertising, QR codes are there.

As a result of this, leading companies have learned to take advantage and incorporate QR code into an effective marketing strategy. In order to strengthen reputation and increase brand value, leading companies are using QR codes to drive consumer traffic from the offline world onto the Web. Technology plays a big role in how companies and brands market to customers, and QR code is an effective marketing tool that’s used to differentiate companies from others by improving customer engagement.

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