Finding someone that has the creative brilliance of a marketer and the technical background of a coder is no easy feat. It’s so hard, in fact, that it has become its own position in both start-up and developed companies, and they’re searching high and wide for their next “growth hacker”. Continue reading →
The Online Marketing Summit (OMS) is only days away. At Couch & Associates’ we are excited to be heading down to sunny San Diego to attend OMS – the digital marketing event of the year! OMS is happening Monday, February 11th through Wednesday, February 13th at the San Diego Convention Centre.
OMS connects marketers with the knowledge, experts and technologies transforming digital marketing. The 2013 conference provides expert-led education and collaborative engagement on the latest insights, best practices and strategies in digital marketing. This approach is fused with the contextual relevance for how digital marketing influences and impacts marketing and business at-large, enabling practitioners to immediately create greater impact within their organization and with their audiences.
Besides it being sunny, we’ve outlined 5 reasons why you should attend OMS 2013:
1) Learn first-hand in the form of workshops, conference tracks and keynote speakers about the most
important technologies transforming the digital marketing landscape.
2) Demo all the latest software and technology in digital marketing at the expo hall.
3) Network with industry thought leaders.
4) Talk about real digital marketing business challenges.
5) Connect with brands that cater to your digital needs.
Event details
When: Monday, February 11 to Wednesday, February 13, 2013
Where: San Diego Convention Center
111 West Harbor Drive
San Diego, CA 92101
Register for Online Marketing Summit: www.onlinemarketingsummit.com
Follow @OMSummit: https://twitter.com/OMSummit
Event Hashtag: #omsummit
OMS 2013 is the digital marketing event of the year! Don’t miss out. Join us at the San Diego Convention Centre next week. Stop by booth #208 and say hi! We’ll be onsite live tweeting too. Follow us on Twitter @CouchAssociates.
What are your top reasons why you are attending OMS? Please leave your comments below.
Marketers should be prepared for compliancy with Canada’s Anti-Spam Legislation (CASL). The intent of CASL is to deter damaging and deceptive forms of spam for occurring in Canada.
CASL covers any electronic message (unsolicited email, SMS, Instant Messaging, spyware, malware, phishing, pharming and social networks) that crosses Canadian wires – regardless of intent. According to Neil Schwartzman, Founder of CASLConsulting.com, “National borders are not a sufficient firewall for the application of this law.” Any and all domains (not only “.ca” but “.com” as well) fall under this new law. CASL will be enforced by three Canadian regulatory agencies: Canadian Radio-Television and Telecommunications Commissions (CRTC), Office of the Privacy Customer, and the Competition Bureau. Continue reading →
What makes a good business blog? What should you keep in mind when writing a business blog? How do you defend your brand in the blogosphere and start your own blog?
After you’ve picked your blog topic and strategy, determine what you want to do next. Utilize your business blog to show prospects and customers that you understand their business needs. Focus on industry issues or trends, newsworthy items and use concrete examples to build trust with your readers. Your goal is to show that you (as a business) are knowledgeable about your topic.
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7 Reasons Why Your Business Should Blog
Does every business need a blog? Why should my business care about blogging?
Business blogging lets potential customers get to know your business. Why should a customer choose your product or service over the competition? What is it that makes your business stand out? If you want to increase your online visibility and generate more exposure and leads for your business, start creating a blog.
Consider business blogging as a channel for sharing in-depth ideas, practices and stories that make your company unique. Utilize your blog as a platform for crowd-sourced information by sharing your company’s best ideas and commentary on what is happening in your industry.
Continue reading →