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7 Reasons Why Your Business Should Blog


Does every business need a blog?  Why should my business care about blogging?

Business blogging lets potential customers get to know your business.  Why should a customer choose your product or service over the competition?  What is it that makes your business stand out?  If you want to increase your online visibility and generate more exposure and leads for your business, start creating a blog.

Consider business blogging as a channel for sharing in-depth ideas, practices and stories that make your company unique.  Utilize your blog as a platform for crowd-sourced information by sharing your company’s best ideas and commentary on what is happening in your industry.

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10 Alarming Stats that Should Get You on the Lead Nurturing Band Wagon


Lead nurturing is a process of developing a relationship with prospects by providing them with valuable information to help them make informed purchasing decisions.  This process allows marketers to send a series of emails to early-stage leads in order to pre-qualify them before forwarding them to sales.  The lead nurturing process is a conversational, “soft-sell,” inbound marketing approach.

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Effective Calls-to-Action for Internet Marketing


Some Best Practices on Creating and Optimizing CTAs for Internet Marketing

What is a call-to-action?
A call-to-action (CTA) is an image or text enticing and persuading visitors to take action such as subscribing to a newsletter, viewing a webinar or requesting a product demo.  The goal of a call-to-action is to twofold; to drive traffic to a landing page in order to collect visitors’ contact information and provide people with a valuable marketing offer. Clicking on a CTA to a landing page highlights the process of lead generation.  To increase visitor-to-lead conversion opportunities, create several calls-to-action and distribute them across your web presence.  Well-designed CTAs result in more leads and conversions for your website.

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European Representation


Exciting news as we look forward in 2012 and beyond. Ramil Navidad – Marketing Consultant recently moved to Norway to increase our presence in Europe. He will continue his current responsibilities along with maintaining and continuing existing relationships with our current EMEA clients. Having Ramil in Europe will help us with our business development strategy as we look at having a greater impact and presence in Europe. This further removes any barrier we have had in the past when approaching potential clients, with Ramil, we have an additional resource who can deal and maintain communication within their region and timezone.

We’d love to hear from you….

Change Management: Process of Transition


The process of transition from one level of performance to a higher, more ingrained plane is a challenge for most companies. However, it is this process that allows organizations to perform better.

Change takes place when individuals within an organization realize that there is a needs gap that has to be met. Or In other words, they realize that somewhere in the business process there is an inefficiency or an ineffectiveness that is preventing an organization from meeting its goals.

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