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Gartner: Social CRM Market to Surpass $1 Billion by 2012


Gartner reported today the worldwide social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012, up from approximately $625 million in 2010. Worldwide social CRM is projected to total $820 million in 2011.

Gartner says that spending by buyers on social software for marketing, customer service and sales has increased by 40% in 2011, but social CRM remained less than 5% of the total CRM application market. More than 100 vendors have social CRM offerings, but most are not profitable and generate annual revenue of less than $1 million.

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How to Use Pay-Per-Click Advertising

Selling online is not the same as selling in a brick and mortar location. When we set up shop in the real world we usually have an instant audience – they simply walk by our store and enter if they feel like it. To sell online, however, it takes the effort of driving traffic and attracting customers to our websites and landing pages.

There are many ways to attract traffic to our websites and most of these methods require a considerable cost and time investment. If you want your website to generate sales, one of the most effective ways to use internet marketing to meet this goal is done through the process of Pay-Per-Click (PPC) advertising.

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Inbound Marketing: The Essential Backlinks Component

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There are various sources online that allow you to check the amount of backlinks that are pointing to your company website. What does this mean? ‘Backlinking’ is an essential component of inbound marketing; that is, the process of driving traffic back to our websites and landing pages by having a link on other sites pointing to ours.

Backlinking is a key component of SEO strategy because it allows us to generate relevant and high quality inbound traffic from websites that produce a lot of traffic themselves. Online users who are visiting websites, blogs or browsing on the social web who happen to stumble upon a website with a link on it, and click on that link, will be redirected to that particular source of information. Furthermore, if the original site contains similar content (which it most likely does because a link on a page would presumably be linked in context as well), then the redirected link receives quality traffic since the same readers are interested in the same information.

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Eloqua’s Best Practices of Email Call to Action

Email campaigns are important because they send out personalized messages. These messages are personalized because they are created using key data points based on a contact’s information. Every piece of data that shows how a prospect arrives at their current stage in the buying cycle should be included in one way or another into the email in order for it to be as personalized as possible.

Eloqua’s playbook entitled Eloqua Email Design Best Practices provides precise tips for marketers on email content and call to action (CTA) best practices. Let’s review these essentials together.

The 3-Second Rule

Eloqua has found that it takes 3-5 seconds to persuade an email recipient to take action. This means that there is no time to create long emails – they have to be straight to the point and include a CTA that immediately grabs the recipient’s attention.

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The 1-minute Guide for CMO’s

The pressure is greater than ever for CMO’s to produce results. The focus on revenue and profit has moved from marketing expertise to customer engagement. Furthermore, monitoring and measuring performances has become a central priority.

Doing more with less and delivering more has also put a strain on the way CMO’s allocate resources in order to build credibility for being able to do an effective job.

The CMO’s Dashboard

How does the dashboard link to these new priorities?

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