All posts in Pay-per-click

5 Benefits of Pay-Per-Click

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Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine results pages (SERP), websites, content sites or blogs.   Paid search allows you to pay a fee to have your website displayed on SERP when someone types in specific keywords or phrases to the search engine.  The SERP will display the ads that you create to direct viewers to your site.  The fee you pay is based on either clicks on or views of these ads.  Continue reading →