All posts in Search Engine Optimization

The Changing Role of Marketing Technology in 2014

Foundational systems emerge encouraging a focus on people and data.

The past eighteen months have seen a considerable investment in the marketing technology space. From large software acquisitions to public offerings, many are attempting to grab a piece of this fast growing industry with considerable market space still up for grabs. Continue reading →

Social Media: Is it Public Relations or Marketing?

If you’re not using social media, you are missing out on infinite potential. It has evolved to become one of the most valuable tools for a company, because it allows for better communication, branding and accountability. Customers are able to reach out to brands in a much more personalized manner, and this makes for stronger and more trusting relationships. Marketing and PR each have a stake in the viral world, and they can sometimes cause conflicts with their different agendas. So what is the solution? Bring them together.

Social media is an opportunity for a two-way conversation between customers and brands, and so it is often classified as a PR tool. However, it has recently been used by marketing departments as free advertising – brands are using these channels as a means of promoting new products and services. Although both departments have different roles, the most successful campaigns are when the two sides can collaborate to create campaigns and strategies that reflect the entire company goals.

To learn more about how marketing and public relations can come together over social media, read our article here.

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The Marketing Myths You Need To Get Out Of Your Head

What comes to mind when you think about marketing? There are so many different things that are all a part of the marketing industry, so it’s fair that people sometimes get confused about what a marketing team really does. A marketing team needs to combine imagination, data, and strategy in order to meet the company-wide goal of increasing sales.

Here are a few of the most common misconceptions that people have about the marketing world, and some things you can respond with if you ever hear them. In order for marketing to be done well, people need to make sure they get these myths out of their head!

Myth 1: Marketing and Advertising Are the Same Thing

Advertising is merely a part of marketing – it is paid publicity that helps a company get people interested in their company, products or services. However, you can’t have smart advertising without market research, strategy, campaign building, or many of the other important steps that a marketing team follows.

Myth 2: Any Marketing is Better Than Nothing

Marketing is expensive, so if you’re going to do it badly, you shouldn’t do it at all. Giving bad impressions can leave marks that take a lot of work to clean up – it’s always better to have a strategy that has your company’s objectives and brand in mind.

Myth 3: The World is Your Audience

It’s impossible to aim for every single person, and if you try you’ll find yourself stretched too thin and losing resources. The more specific you get, the more you’re able to develop a niche market, and that’s where you’ll find success.

Myth 4: Social Media is More Important Than Search Engines

Search engines are still the most important way that people find information on the internet. Although social media is great for customer opinions, and catching up with the newest trends, search engines are responsible for lead generation.

Myth 5: Continuous Communication is Key

Sometimes silence is golden! You don’t always need to be talking over social media, sending emails, or blasting out ad campaigns. Let your customers process – we promise they’re not going to forget about you if you’re not talking to them 24/7.

To get a more comprehensive look at each of these myths, be sure to read our article here.

10 Tips to Improve Your Search Engine Optimization

10 Tips to Improve Your SEO

There are a number of ways to get people to visit your website but one of the most effective remains search engine optimization (SEO).  SEO is a legitimate online marketing service that helps companies get their websites to appear on Google, Bing, Yahoo! and other search engines.

Is your website correctly optimized?  We’ve outlined 10 tips for you to get a head start on developing an effective on-page SEO strategy: Continue reading →

Search Engine Optimization – Why Keywords Are Your Foundation

Search Engine Optimization - Why Keywords are Your Foundation

People are increasingly using search engines to help them find the products or services they are looking for.  To do this, they type keywords into sites like Google, Bing or Yahoo! These search engines then rank sites related to these keywords based on relevance and authority.

According to Jeff Quipp, founder and CEO of Search Engine People, choosing the right keyword is often the difference between getting found in search and not getting found.  Keywords are the words and phrases people search for when they visit a search engine.  Keyword search is the foundation of an effective online marketing strategy and is the most important part of any search engine optimization (SEO) campaign.  If your site does not have the right keywords, no one will be able to find it.  To be found online, you will need to know what words people are using to find you, and add them to your site in the right places to ensure proper SEO. Continue reading →