As of March 30th, 2012, all Facebook brand pages have changed over to the new Timeline layout and some brands have been seeing an increased in engagement as a result.
Social media measurement company Simply Measured looked at 15 brand pages that were early adopters of the Timeline layout and found average engagement on brand posts such as comments and “likes” increased 46% in three weeks after the switch compared to the three weeks before. The 15 brand pages also saw an average of 1,672 points of engagement per post, rising to 2,441 after switching to Timeline.
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Has Timeline increased engagement for your brand page?