All posts in Social Media

Eloqua’s New Social Media ProBook Hits Home with New Social Media Strategy

by JFung on August 4, 2011 in Social Media with No comments

If you find yourself still racing to the starting line for your social media endeavors, don’t worry – the best have left behind the most useful tips and guidelines.  The following is a compilation of the latest and greatest social media concepts and best practices for a wide variety of social media channels to help companies navigate the challenges of social media marketing.

Eloqua’s new Social Media ProBook outlines the most influential mediums for social consumer engagement. From Flickr, to Google Buzz, to Bebo and LivingSocial, Eloqua’s ProBook urges companies to work within a set of reasonable KPIs, establish a SWOT team with strategists and executives from each department, and together produce a model that will kick-start a company’s social media engine and get that company to the finish line first.

There are no better ways to assess a new business implementation for your organization than to review the success stories of others. This is why this ProBook is jam packed with all kinds of goodies from companies like Hewlett-Packard and Salesforce.com that are really worth looking into.

Continue reading →

The New “Apply With LinkedIn” Button

by JFung on July 27, 2011 in Social Media with No comments

Applying for jobs just got easier. This week, LinkedIn just launched its new “Apply With LinkedIn” button.

“Our goal with Apply with LinkedIn is to help every professional put their best foot forward anywhere across the web, when they take that leap to apply for a new position,” said Jonathan Seitel, Technical Product Manager, LinkedIn. “We are going to make it easy for you to submit your profile for any job application on the web with one simple click.

Continue reading →

Google’s +1 Button

by JFung on July 22, 2011 in Social Media with No comments

If you haven’t heard of Google’s “+1” button yet, you’re sure to find one on a Google website results page on your web browser very soon! Similar to a Facebook “Like” button, +1 is integrated into the world’s biggest search engine to allow users to +1 content they think is worth sharing. If there is valuable information on SERPs, ads and general content across the net, users will +1 whatever they think is worth recommending to friends.

If this in any way reminds you of Facebook’s “Like” functionality, it is because it’s pretty much the same concept. Essentially users will have the ability to provide a “public stamp of approval” on any content in Google search results. Once users +1 something, their name will be associated with that link across the web and show up as a feed on Google Profiles (a necessary plug-in for the +1 functionality).
Continue reading →

Foursquare and American Express Team Up!

by JFung on July 5, 2011 in Social Media with No comments

The social marketing tool that adds another dimension to social media by connecting digital users in the offline world through venue “check-ins” has rolled out a new deal with American Express!

Foursquare and AmEx have teamed up to offer cardholders who link their cards to their foursquare profiles the ability to discover and redeem  AmEx “Specials” offered at exclusive Foursquare venues. When users see a “Special” on foursquare and want to use it, they simply “check-in” to that particular venue and “load” the “Special” to their card. This seamless integration eliminates the need for coupons or special codes – if a $5.00 purchase saves you $5.00, this “Special” automatically “loads” on to your AmEx card.

Continue reading →

Introduction to Storytelling on Twitter

by JFung on May 4, 2011 in Social Media with No comments

The concept of storytelling on Twitter may seem a bit peculiar to you. However, at last month’s SXSW, there were some really interesting ideas that a lot of digital marketing strategists were expressing exactly on this subject. You can review the basics in a previous post– here.

Stories, in themselves are essentially as old as we are, and before the written word, stories were transferred to future generations orally. This is why symbols are so important: they are able to capture a lot of information in a single representation.

The basic component of B2B relations is communication. It is our ability to propose to our audiences a product of value that can somehow improve their life – make it easier. The only way that we can achieve this is if we transfer our knowledge to them in the best way so they can see there is in fact great value in our offer.

Continue reading →

Page 4 of 512345