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Official Blog Launch: Design Trending by C&A
Couch & Associates is proud to present the official launch of Design Trending, a blog from our in-house team of creative experts, dedicated to design as it applies to the fields of art, web design, advertising and marketing.
Design Trending will feature the latest news, topics and innovations in the field of design as they pertain to the most up-to-date concepts in branding and advertising. Visitors will have access to various tutorials and resources applying the latest and most forward-thinking trends and innovations as produced by C&A’s creative team led by Creative Director, Daniel Hight, at C&A’s Toronto headquarters.
Rebranding: 3 Tips on Where to Start
1. Website
Your website is the most important tool for getting audiences immediately connected with your company. Consumers who have heard of your company name, or have conducted a keyword search end up on your website (once it is effectively marketed). A website should be the face of your company. It includes key informational pieces to answer pressing consumer questions. All information on a website, from web pages, to white papers, webinars and others are featured to ensure once prospects get there, they don’t want to leave. When rebranding your website, images and content must be aligned to a company’s unique selling proposition (USP).
The Importance of Typography in Design
Typography is the art and technique of arranging type – the selection of typefaces, point size, and spacing. When designing a website, landing page, eNewsletter, eBook, print piece, etc., there’s more to just image, color selections, and layout. The use of typography is greatly important, because it can change the complete look and feel of a design, and improve usability and/or legibility.
Typography Basic Tips
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