All posts in Website Tracking

The Changing Role of Marketing Technology in 2014

Foundational systems emerge encouraging a focus on people and data.

The past eighteen months have seen a considerable investment in the marketing technology space. From large software acquisitions to public offerings, many are attempting to grab a piece of this fast growing industry with considerable market space still up for grabs. Continue reading →

The Emergence of Growth Hackers

Finding someone that has the creative brilliance of a marketer and the technical background of a coder is no easy feat. It’s so hard, in fact, that it has become its own position in both start-up and developed companies, and they’re searching high and wide for their next “growth hacker”.

The purpose of a growth hacker is to push companies towards expanding their sales, reach, awareness, and leads by creative yet data-driven strategies. Their focus on metrics is what separates them from your typical marketer, and it’s what makes them so desirable. They are neither a coder nor a marketer – they are a combination of both, and they think outside the box in order to find long-term marketing solutions.

Growth hackers are expected to be well-versed many marketing tactics, including:

- Viral Acquisition
- Paid Acquisition
- Content Marketing
- Email Marketing
- Search Engine Optimization

To learn more about what it takes to be a Growth Hacker, take a look at this introductory article. Marketers and coders could be one step away from being the key to their company’s next great achievement.

What is Ghostery?

GhosteryBlog_Image

With more and more websites integrating surveillance and tracking technologies into their structure, the only way to know what information of yours is being tracked is by looking through the source code.  These tracking scripts can be buried, cryptic, and easily missed.  Every day new ways are created and old methods are tweaked to try to find out all they can about you- the Internet consumer.  Are you curious about who is tracking what you encounter while browsing the web?

Continue reading →