5 Benefits of Pay-Per-Click


Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine results pages (SERP), websites, content sites or blogs.   Paid search allows you to pay a fee to have your website displayed on SERP when someone types in specific keywords or phrases to the search engine.  The SERP will display the ads that you create to direct viewers to your site.  The fee you pay is based on either clicks on or views of these ads.  Continue reading →

10 Tips to Improve Your Search Engine Optimization

10 Tips to Improve Your SEO

There are a number of ways to get people to visit your website but one of the most effective remains search engine optimization (SEO).  SEO is a legitimate online marketing service that helps companies get their websites to appear on Google, Bing, Yahoo! and other search engines.

Is your website correctly optimized?  We’ve outlined 10 tips for you to get a head start on developing an effective on-page SEO strategy: Continue reading →

Search Engine Optimization – Why Keywords Are Your Foundation

Search Engine Optimization - Why Keywords are Your Foundation

People are increasingly using search engines to help them find the products or services they are looking for.  To do this, they type keywords into sites like Google, Bing or Yahoo! These search engines then rank sites related to these keywords based on relevance and authority.

According to Jeff Quipp, founder and CEO of Search Engine People, choosing the right keyword is often the difference between getting found in search and not getting found.  Keywords are the words and phrases people search for when they visit a search engine.  Keyword search is the foundation of an effective online marketing strategy and is the most important part of any search engine optimization (SEO) campaign.  If your site does not have the right keywords, no one will be able to find it.  To be found online, you will need to know what words people are using to find you, and add them to your site in the right places to ensure proper SEO. Continue reading →

Take your Webinar programs to the next level in 2013! [FREE WEBINAR]

Eloqua Webinar

Can you think of the last great webinar you attended?  What made it stand out?

Get ready to drive more value and create more conversions from your organization’s webinars by registering for this Eloqua webinar. Whether you’re considering adding a webinar app from the AppCloud into your next Eloqua campaign or if you have already built one in, walk away from this session with 10 actionable tips to take your Eloqua webinar programs to the next level in 2013. Continue reading →