Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine results pages (SERP), websites, content sites or blogs. Paid search allows you to pay a fee to have your website displayed on SERP when someone types in specific keywords or phrases to the search engine. The SERP will display the ads that you create to direct viewers to your site. The fee you pay is based on either clicks on or views of these ads. Continue reading →
Can you think of the last great webinar you attended? What made it stand out?
Get ready to drive more value and create more conversions from your organization’s webinars by registering for this Eloqua webinar. Whether you’re considering adding a webinar app from the AppCloud into your next Eloqua campaign or if you have already built one in, walk away from this session with 10 actionable tips to take your Eloqua webinar programs to the next level in 2013. Continue reading →