Re: How to Write B2B Blogs: Your Story is Your Service

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In a recent post on Eloqua’s blog, entitled: “How to Write B2B Blogs: Your Story is Your Service”, content contributor Andrew Moravick strikes up a topic that we think is really worth examining . After attending a session of #blogchat the MarketingProfs B2B Forum, Andrew recounts his experience of confronting an intricate question posed by an audience member:

“Are you blogging to tell a story or are you blogging to sell a service?”

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Eloqua Experience 2011: Today’s the Day.

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Eloqua Experience kicks off today in San Francisco. With more than 1,100 sales and marketing professionals expected on-site, over 40 educational track sessions and keynotes, it’s going to be an exciting event! You’ll be able to learn from your fellow Eloqua users, marketing industry thought leaders and Eloqua subject experts to help you drive even greater results in 2011.

Are you all pumped for the event? Here’s a sneak peak of “What to Expect at Eloqua Experience.”

We hope to see you there!

Can’t attend? Follow on Twitter with the #EE11SF hashtag.

Is Your Company Website an Effective Source for Quality Leads?

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eMarketer recently released an article entitled: “Company Website Top Source for B2B Leads” that reveals an interesting data piece that we want to share with you, today:

“According to research from Demandbase, in conjunction with Focus Research, the corporate website was a top source of lead generation for B2B marketers, second only to personal connections and referrals.”

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Marketing Leads: Quality versus Quantity

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Marketing automation has completely redefined the way we approach the contacts and leads in our database.

Once upon a time, when companies were applying traditional marketing tactics to their business processes (like telemarketing and direct mail) success was measured by the quantity of leads that were produced, quality was a mere luxury. The more leads marketing was able to deliver to sales the better marketing looked in front of the CIO. Sales, however, was always struggling to close more business because prospects were unprepared to commit. Success was measured by the number of leads produced, which always resulted in unaligned workflow between marketing and sales: leads were being generated, but sales weren’t closing.

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Eloqua Experience 2011 to Feature Nine Couch & Associates Clients as Finalists in Fifth Annual Markie Awards

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The Markie Awards honor excellence in marketing and celebrate the leading achievements of Eloqua users in campaign creativity and innovation. We are proud to announce this year’s Eloqua Markie Awards harbor nine C&A clients as finalists in various marketing and revenue growth categories.

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