The Revenue Performance Management Roadmap

At the first annual DemandCon event held just a few short weeks ago in SF, the C&A team proudly brings back new developments and insights into the category of Revenue Performance Management (RPM).

Click here to get in-depth access into Erin Rampey’s findings: A key note speaker at DemandCon and the Marketing Automation Manager at NetApp who attributes the success of the $4 billion enterprise to key RPM disciplines.

The C&A definition of RPM:

“A set of disciplines that strengthen the sales and marketing process and allow companies to utilize real, tangible measurement and analysis gained from sales pipeline data extraction to make better decisions and more accurate quarterly projects in revenue growth.”

Erin spoke about the 5 pillars of revenue performance management that today account for the current state of RPM after a 10 year evolution in marketing automation via Eloqua.

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The Cost of Bad Data

Our very own Mike MacFarlane, Senior Marketing Consultant of Couch & Associates had the pleasure of speaking at Eloqua’s “It’s All About Revenue” Success Tour in Toronto yesterday on the topic of data.  While data might not be the “coolest” topic to talk about, it is something that is near and dear to many marketers’ hearts.  Having bad data to work with makes our life harder as a marketer; everything from reporting, segmentation, lead scoring and lead nurturing.

For those of you that were not able to attend, here are the three key takeaways from his presentation:

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Building Leadership for Success

Leadership capability is an essential component to the success of any organization; after all, a company is only as strong as its weakest link. Training leaders and employees to respond well in transitional periods will mean a smoother process during this transition, and an acquired ability to get to desired results in the best possible way. Building leadership and strengthening employees includes:

Management Development: Training managers to be effective during project and implementation phases means teaching them how to integrate workforce dynamics to work within targeted road maps.

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The Importance of Typography in Design

Typography is the art and technique of arranging type – the selection of typefaces, point size, and spacing. When designing a website, landing page, eNewsletter, eBook, print piece, etc., there’s more to just image, color selections, and layout. The use of typography is greatly important, because it can change the complete look and feel of a design, and improve usability and/or legibility.

Typography Basic Tips


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Eloqua’s All About Revenue Success Tour in Toronto

Eloqua’s All About Revenue Success Tour kicks off in Toronto on June 2nd. It is a meeting place for local Eloqua users to hear what your peers are doing and learn from their tips and tricks. “You don’t need to be an Eloqua expert to attend. In fact, there are many new/occasional users that come out for the event just to get inspired, said Jason Pemberton, Customer Success Manager of Eloqua.

The FREE 1/2 day event will address Revenue Performance Management, product roadmap, and benchmarks. Moreover, presentations given by Mike MacFarlane, Senior Marketing Consultant of Couch & Associates, and Joe Gelata, Manager, Marketing & Sales Operations of COREWORX inc. MacFarlane will talk about the cost of bad data, and how it affects the success of your business. To wrap up the day, there will be a networking happy hour.

Click here for event details and register.