Is Marketing the Needed Background For New CEOs?

Chief Marketing Officer is no longer the highest position available for marketing professionals. With the changes in marketing portfolios, and the increased experience with analytical reasoning and digital strategies, they’re quickly becoming the coveted executives to take on the role of Chief Executive Officer. Although it used to be common to bring in managers that had worked in operations and finance, the marketing officers can now bring ideas that can allow for a more customer-focused vision.

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CIOs Are The New Innovators

The Chief Information Officer has often been placed in the shadows, keeping the company running from an operational standpoint, but this is changing. What role does your CIO play in your company’s future? Are they behind-the-scenes? Or are they innovative in bringing in new technology? Chief Information Officers are finding themselves at the intersection between technology and business strategy, and it means that their role is expanding past maintenance and infrastructure. Today’s CIOs are all going to be able to innovate and think strategically. Continue reading →

The New Style of Leadership

Being a great leader is about more than pushing new ideas forward, or about taking control of a team. A great leader also strives to be a motivator and mentor for their team. Leadership has steadily evolved as the incoming generation has entered the work force, and it is no longer just about being a commander-in-chief.

The new style of leadership focuses more on modern company culture, conversation, and engagement. By chipping away at the previous leadership models, companies are able to create environments that boast a much more dynamic atmosphere, and that is full of staff that are collaborating their ideas in order to move the company forward.

Here are a few things that companies can focus on in order to bring their leadership skills to the next level:

Having a Leadership Culture instead of Having a Leader

Listening instead of Commanding

Investing in People instead of Investing in Tools

Engaging instead of Messaging

Accepting Responsibility instead of Assigning Blame

Showing instead of Telling

To learn more about each of these steps, and how leaders can best transition through them, read our full article here.

Social Media: Is it Public Relations or Marketing?

If you’re not using social media, you are missing out on infinite potential. It has evolved to become one of the most valuable tools for a company, because it allows for better communication, branding and accountability. Customers are able to reach out to brands in a much more personalized manner, and this makes for stronger and more trusting relationships. Marketing and PR each have a stake in the viral world, and they can sometimes cause conflicts with their different agendas. So what is the solution? Bring them together.

Social media is an opportunity for a two-way conversation between customers and brands, and so it is often classified as a PR tool. However, it has recently been used by marketing departments as free advertising – brands are using these channels as a means of promoting new products and services. Although both departments have different roles, the most successful campaigns are when the two sides can collaborate to create campaigns and strategies that reflect the entire company goals.

To learn more about how marketing and public relations can come together over social media, read our article here.

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The Marketing Myths You Need To Get Out Of Your Head

What comes to mind when you think about marketing? There are so many different things that are all a part of the marketing industry, so it’s fair that people sometimes get confused about what a marketing team really does. A marketing team needs to combine imagination, data, and strategy in order to meet the company-wide goal of increasing sales.

Here are a few of the most common misconceptions that people have about the marketing world, and some things you can respond with if you ever hear them. In order for marketing to be done well, people need to make sure they get these myths out of their head!

Myth 1: Marketing and Advertising Are the Same Thing

Advertising is merely a part of marketing – it is paid publicity that helps a company get people interested in their company, products or services. However, you can’t have smart advertising without market research, strategy, campaign building, or many of the other important steps that a marketing team follows.

Myth 2: Any Marketing is Better Than Nothing

Marketing is expensive, so if you’re going to do it badly, you shouldn’t do it at all. Giving bad impressions can leave marks that take a lot of work to clean up – it’s always better to have a strategy that has your company’s objectives and brand in mind.

Myth 3: The World is Your Audience

It’s impossible to aim for every single person, and if you try you’ll find yourself stretched too thin and losing resources. The more specific you get, the more you’re able to develop a niche market, and that’s where you’ll find success.

Myth 4: Social Media is More Important Than Search Engines

Search engines are still the most important way that people find information on the internet. Although social media is great for customer opinions, and catching up with the newest trends, search engines are responsible for lead generation.

Myth 5: Continuous Communication is Key

Sometimes silence is golden! You don’t always need to be talking over social media, sending emails, or blasting out ad campaigns. Let your customers process – we promise they’re not going to forget about you if you’re not talking to them 24/7.

To get a more comprehensive look at each of these myths, be sure to read our article here.