Chief Marketing Officer is no longer the highest position available for marketing professionals. With the changes in marketing portfolios, and the increased experience with analytical reasoning and digital strategies, they’re quickly becoming the coveted executives to take on the role of Chief Executive Officer. Although it used to be common to bring in managers that had worked in operations and finance, the marketing officers can now bring ideas that can allow for a more customer-focused vision.
The Chief Information Officer has often been placed in the shadows, keeping the company running from an operational standpoint, but this is changing. What role does your CIO play in your company’s future? Are they behind-the-scenes? Or are they innovative in bringing in new technology? Chief Information Officers are finding themselves at the intersection between technology and business strategy, and it means that their role is expanding past maintenance and infrastructure. Today’s CIOs are all going to be able to innovate and think strategically. Continue reading →
Being a great leader is about more than pushing new ideas forward, or about taking control of a team. A great leader also strives to be a motivator and mentor for their team. Leadership has steadily evolved as the incoming generation has entered the work force, and it is no longer just about being a commander-in-chief.
The new style of leadership focuses more on modern company culture, conversation, and engagement. By chipping away at the previous leadership models, companies are able to create environments that boast a much more dynamic atmosphere, and that is full of staff that are collaborating their ideas in order to move the company forward.
Here are a few things that companies can focus on in order to bring their leadership skills to the next level:
Having a Leadership Culture instead of Having a Leader
Listening instead of Commanding
Investing in People instead of Investing in Tools
Engaging instead of Messaging
Accepting Responsibility instead of Assigning Blame
Showing instead of Telling
To learn more about each of these steps, and how leaders can best transition through them, read our full article here.