All posts tagged Automation

Revenue Performance Management, Simplified

by JFung on June 9, 2011 in B2B Best Practices, Lead Scoring, Marketing Automation, Other with No comments

If you’ve been acquainted with the concept of Revenue Performance Management (RPM), but still haven’t acquired a fundamental understanding of the concept, this post will help to put things into perspective for you. This post is loosely based on an analogy made here: “Follow the Yellow Brick Road to Revenue Performance Management.”

This Eloqua article brings forth a brilliant illustration on RPM and what it means for companies that are looking to advance their efforts in order to stimulate the revenue growth engine. As you know, marketing and sales is the bloodline of your business; without customers we can’t sustain ourselves. In Follow the Yellow Brick Road to Revenue Performance Management, RPM is likened to The Wizard of Oz, where Dorothy and Toto are swept away to another world and follow the yellow brick road to get back home. The substitute for RPM is the yellow brick road. It is the ever-evolving journey to perfect our business process to realize revenue growth.

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Couch & Associates Sponsors Eloqua Experience Europe 2011

by JFung on June 8, 2011 in Conferences, Marketing Automation with No comments

As a returning sponsor, Couch & Associates is proud to be an innovation sponsor of this year’s 2nd annual Eloqua Experience Europe, taking place 20-21 June 2011 at the Park Plaza Westminster Bridge. Looking to get started with Eloqua? Already a marketing rockstar? The event will offer the latest insights and best practices in new marketing automation trends, and showcase advancements in Eloqua’s latest technological capabilities to help boost your revenue engine.

Agenda sneak peak. Three tracks of exciting session content:

Imagine It: Dream big and think outside that plain ol’box. This track features strategic vision and helps you focus on what’s next for your organization.

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The Revenue Performance Management Roadmap

by JFung on June 6, 2011 in B2B Best Practices, Lead Scoring, Marketing Automation, Other with No comments

At the first annual DemandCon event held just a few short weeks ago in SF, the C&A team proudly brings back new developments and insights into the category of Revenue Performance Management (RPM).

Click here to get in-depth access into Erin Rampey’s findings: A key note speaker at DemandCon and the Marketing Automation Manager at NetApp who attributes the success of the $4 billion enterprise to key RPM disciplines.

The C&A definition of RPM:

“A set of disciplines that strengthen the sales and marketing process and allow companies to utilize real, tangible measurement and analysis gained from sales pipeline data extraction to make better decisions and more accurate quarterly projects in revenue growth.”

Erin spoke about the 5 pillars of revenue performance management that today account for the current state of RPM after a 10 year evolution in marketing automation via Eloqua.

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The Cost of Bad Data

by JFung on June 3, 2011 in B2B Best Practices, Lead Scoring, Marketing Automation, Other with No comments

Our very own Mike MacFarlane, Senior Marketing Consultant of Couch & Associates had the pleasure of speaking at Eloqua’s “It’s All About Revenue” Success Tour in Toronto yesterday on the topic of data.  While data might not be the “coolest” topic to talk about, it is something that is near and dear to many marketers’ hearts.  Having bad data to work with makes our life harder as a marketer; everything from reporting, segmentation, lead scoring and lead nurturing.

For those of you that were not able to attend, here are the three key takeaways from his presentation:

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Eloqua’s All About Revenue Success Tour in Toronto

by JFung on May 27, 2011 in Conferences with No comments

Eloqua’s All About Revenue Success Tour kicks off in Toronto on June 2nd. It is a meeting place for local Eloqua users to hear what your peers are doing and learn from their tips and tricks. “You don’t need to be an Eloqua expert to attend. In fact, there are many new/occasional users that come out for the event just to get inspired, said Jason Pemberton, Customer Success Manager of Eloqua.

The FREE 1/2 day event will address Revenue Performance Management, product roadmap, and benchmarks. Moreover, presentations given by Mike MacFarlane, Senior Marketing Consultant of Couch & Associates, and Joe Gelata, Manager, Marketing & Sales Operations of COREWORX inc. MacFarlane will talk about the cost of bad data, and how it affects the success of your business. To wrap up the day, there will be a networking happy hour.

Click here for event details and register.

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