C&A is proud to release a new case study detailing the successful implementation of Couch & Associates’ various automation solutions for Perceptive Software, a leading creator of Enterprise Content Management (ECM) solutions. C&A’s progressive profiling improves prospect response rate while A/B multivariate email testing and automated reporting allows client to meet and exceed campaign goals using benchmarking via Salesforce.com data.
All posts tagged Automation
The Value of a Good CRM
As an account manager and a sales rep., your most important asset is your ability to have access to every piece of information pertaining to each contact, lead, opportunity and client. It’s true when they say that knowledge is power, and this is especially so in the sales environment – where sales reps. are the front line of business acquisition and require knowledge to manage customers while effectively nurturing and growing a viable client-base.
This is why CRM training is so important, because it makes all these good things actually happen. Neglecting to take advantage of all the functionalities that a good CRM offers, sales reps. become only as effective as their customer knowledge.
Strategic Campaign Execution: The Importance of Consistent Messaging, KPIs for Cost Analysis and Efficiency through Automation
Successful companies continue to demonstrate that having a differentiated value proposition is an essential function to a viable growth strategy. What this means is that companies that pursue a growth strategy to drive revenue are finding new sources of revenue through new markets and new customers, by increasing the “wallet share” of their existing customer-base, and by incorporating new products through the scope of a single, consistent message evident in every strategically executed campaign.
Growth strategies that are implemented by Best-in-Class performers focus on a unique mix of product, branding, price, customer service, customer relationships, etc., so that when it comes time to execute a campaign, any part of the organization, whether it is sales, marketing or IT, the CMO or the CIO, all are able to make decisions in line with a uniform message that the organization as a whole is trying to convey to its consumers.
Enabling Sales with Effective Lead Scoring
Lead scoring gives marketing and sales teams an objective definition of lead quality while keeping sales team focused on the best leads while increasing close rates and identifying better opportunities. In a study of ten B2B organizations using lead scoring systems, Eloqua found that, on average, deal close rates increased by 30%, company revenue increased by 18% and the revenue per deal increased by 17%.
According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not. For this reason, it becomes important for organizations to make sure marketing and sales agree about lead quality while the absence of a process that works to fix this issue actually becomes a big threat to achieving revenue goals.
5 Ways Your Marketing Performance might be getting in the way of your Revenue Growth
The challenge that many companies face in terms of their marketing performance is that their marketing processes aren’t always operating at the most effective and efficient levels. Conversely, companies that spend their time focusing on key performance indicators (KPIs) are able to make the kind of adjustments that tremendously boost conversion rates.
Chad: Got you - thx!...
Mike MacFarlane: Hey Chad,
In the past I have not used this method, but you could easi...
Mr.H: Love it!...
