All posts tagged B2B Marketing

Eloqua’s All About Revenue Success Tour in Toronto

by JFung on May 27, 2011 in Conferences with No comments

Eloqua’s All About Revenue Success Tour kicks off in Toronto on June 2nd. It is a meeting place for local Eloqua users to hear what your peers are doing and learn from their tips and tricks. “You don’t need to be an Eloqua expert to attend. In fact, there are many new/occasional users that come out for the event just to get inspired, said Jason Pemberton, Customer Success Manager of Eloqua.

The FREE 1/2 day event will address Revenue Performance Management, product roadmap, and benchmarks. Moreover, presentations given by Mike MacFarlane, Senior Marketing Consultant of Couch & Associates, and Joe Gelata, Manager, Marketing & Sales Operations of COREWORX inc. MacFarlane will talk about the cost of bad data, and how it affects the success of your business. To wrap up the day, there will be a networking happy hour.

Click here for event details and register.

Harness the Power of the Mobile Web

by JFung on May 26, 2011 in Mobile Marketing with No comments

Your smartphone is never out of your sight. You use it to check emails, read news, stay connected with social media, and the list goes on. A day without your mobile is like a day being disconnected with the world. Because of this, mobile marketing has become a huge opportunity for businesses. Mobile marketing goes beyond mobile friendly website and apps.

Here are 5 things to consider when developing your mobile marketing strategy:

1. Mobile Friendly website: According to NetMarketingShare, mobile browsing increased 29% since April 2010. Creating a mobile friendly website should be top priority.

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Mobile Barcodes Can Be a Powerful Tool [stats]

by JFung on May 24, 2011 in Mobile Marketing with No comments

With many of us owning Smartphones now, mobile barcodes such as QR codes is a great marketing strategy to engage with prospects and clients. “Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between the physical and digital worlds,” said Noah Elkin, eMarketer principal analyst. If your QR codes are visually appealing; not the typical black and white, it increases viewers to scan and decode the message.

5 Mobile Barcode Stats

1.

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Two Tips for Lead Nurturing Success

by JFung on May 20, 2011 in Nurturing Campaigns with No comments

An email blast is not the right solution to generating more opportunities. The leads in your database are unique, because their needs differ. A lead nurturing program allows you to develop a relationship with leads in an effective way until they become ready to buy. The sales team will be happier when marketing is passing better qualified leads to them.

Two tips for lead nurturing success:

1. Personalization: Personalized emails have the potential of leading to higher click-through rates over mass email techniques. Merely changing the salutation in your outbound marketing messages could double your click-throughs. Now imagine targeting by contact role, industry, and/or geography. Personalizing emails in each of these categories will impact your ROI; personalizing for all three could potentially double and in some cases triple your conversions.

2. Timely Engagement: Other than targeting your leads with the right message, building rapport with your prospects at the right time is also important. Mapping out content to match each stage of the buying cycle is essential for driving the sales process. Establish yourself as an industry thought leader by providing relevant information. Sending a whitepaper on minimizing risk, improving productivity, or case study can work to position you as a source for valuable industry knowledge.

Marketing Operations of the Future

by JFung on May 18, 2011 in Conferences with No comments

DemandCon kicks off today in San Francisco, the very first marketing and sales conference to address the complete sales funnel from top to bottom.

Hugh Macfarlane, Founder & CEO of MathMarketing, writes in his latest blog post…

Marketing Automation doesn’t happen overnight. There is a transition process involved. B2B marketing organisations will need to work through this process and respond to new ways of doing things as they go. B2B marketing delivery, user tracking, scoring and strategy all come into play. So what does this mean for the whole B2B marketing team?

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