All posts tagged Blogs

Why You Need a Personal Brand

Your “brand” is the meaning behind your name – the thing that is recognizably “you”. A sort of mental and emotional short-hand, your brand is the collection of thoughts and feelings and experiences that people connect with “you” inside their heads. If there is consistency in these experiences, people begin to associate them with your brand, giving it its own identity.

The real benefit of a brand identity is that it can connect tangible products and services with somewhat intangible ideas like innovation or customer experience. Now when I think of your brand I don’t just think about widgets, I think about trustworthiness and quality of work and accountability; I connect with your brand on an emotional level.

By giving people a way to identify with you on an emotional level, beyond the product or service you offer, that connection runs deeper and is much stronger. When people are able to make that emotional connection, they naturally become more loyal and even become brand advocates.

But there is also incredible value in having a brand on an interpersonal level. By creating a consistent set of expectations about yourself and your work, and meeting those expectations, you see similar rewards. You appear as a more authentic team-mate and leader and you can motivate people to follow you based on their previous experiences with you.

If you can make the work you do synonymous with who you are as a person, you don’t have to convince people to buy into your ideas or products; they will trust the dependable brand they are familiar with and will see value in what you provide just because you’re the one providing it. Wouldn’t it be great for your customers, employees, or teammates to see you as the perfect company, leader, or teammate to help them meet their needs?

So create that brand and use it to guide your personal and professional life. Create that identity that can connect who you are with what you do. Brand your work and your ideas and make them identifiable and familiar for people, and then use the emotional connection they have with you to sell them your ideas.

Eloqua Introduces “The Blog Tree: UK Edition” [Infographic]


Our friends at Eloqua published its third installment of The Blog Tree series called The Blog Tree: UK Edition. The latest inforgraphic centers on bloggers in the UK, allowing you to discover new bloggers in your profession. It’s comprised of 67 blogs across seven categories; marketing, PR, social media, design, search engine optimization, start-ups and technology.

Click here to read more and to view The Blog Tree: UK Edition.

2012 Social Media Marketing Industry Report


Wondering how your peers are using social media? Recently Social Media Examiner released its fourth annual 2012 Social Media Marketing Industry Report which uncovers the “who, what, where, when and why” of social media marketing.  Over 38,000 marketers were surveyed, and provided valuable insights.

Here is a quick summary of some major findings:

- 83% of marketers indicate that social media is important for their business
- 76% of marketers plan on increasing the use of video marketing in 2012
-  Top 5 social media tools for marketers: Facebook, Twitter, LinkedIn, Blogs, and YouTube
-  Top 3 benefits of social media marketing: Generating business exposure (85%), increasing traffic (69%), and providing marketplace insight (65%)

Click here for more insights on How Marketers are Using Social Media to Grow their Business.

Managing Online Brand Reputation


Sometimes, even the companies we look up to the most find themselves tangled up in an online reputation management problem. Furthermore, it often happens that companies that have been around the block longer than the rest of us are the ones experiencing negative sentiment on the social web.

Depending on how new you are to the online market, if you’ve studied your competitors, you have probably found that some are dealing with a reputation problem.

Continue reading →

Content Management: The Importance of Listening to and Engaging with Industry Influencers


We know that there are billions of conversations and countless search queries conducted on the social web on a daily basis, and we know that these conversations are taking place between social consumers and B2B companies. However, it is also key influencers that are spending a significant amount of time searching for the perfect brand to demonstrate to social consumers that the perfect solution does exist.

Continue reading →