Sometimes, even the companies we look up to the most find themselves tangled up in an online reputation management problem. Furthermore, it often happens that companies that have been around the block longer than the rest of us are the ones experiencing negative sentiment on the social web.
Depending on how new you are to the online market, if you’ve studied your competitors, you have probably found that some are dealing with a reputation problem.
We know that there are billions of conversations and countless search queries conducted on the social web on a daily basis, and we know that these conversations are taking place between social consumers and B2B companies. However, it is also key influencers that are spending a significant amount of time searching for the perfect brand to demonstrate to social consumers that the perfect solution does exist.
Hopefully you’ve noticed by now, Technically Marketing has a new logo and a new look to our site. All the content you’ve come to know and love is still intact, just wrapped in a much nicer package.
Aside from the new look, there’s also a lot more under the hood to help improve the site. We now have better social media integration so you can share articles across the top social networks. Also, we’re working on some new features that will be revealed in the near future. Be sure to subscribe to our our RSS feed for all the latest information as it’s released.
Stay tuned to see the new evolution in Technically Marketing unfold and let us know what you think about our new look here in the comment section below!
In a recent post on Eloqua’s blog, entitled: “How to Write B2B Blogs: Your Story is Your Service”, content contributor Andrew Moravick strikes up a topic that we think is really worth examining . After attending a session of #blogchat the MarketingProfs B2B Forum, Andrew recounts his experience of confronting an intricate question posed by an audience member:
“Are you blogging to tell a story or are you blogging to sell a service?”
If you find yourself still racing to the starting line for your social media endeavors, don’t worry – the best have left behind the most useful tips and guidelines. The following is a compilation of the latest and greatest social media concepts and best practices for a wide variety of social media channels to help companies navigate the challenges of social media marketing.
Eloqua’s new Social Media ProBook outlines the most influential mediums for social consumer engagement. From Flickr, to Google Buzz, to Bebo and LivingSocial, Eloqua’s ProBook urges companies to work within a set of reasonable KPIs, establish a SWOT team with strategists and executives from each department, and together produce a model that will kick-start a company’s social media engine and get that company to the finish line first.
There are no better ways to assess a new business implementation for your organization than to review the success stories of others. This is why this ProBook is jam packed with all kinds of goodies from companies like Hewlett-Packard and Salesforce.com that are really worth looking into.
Chad: Got you - thx!...
Mike MacFarlane: Hey Chad,
In the past I have not used this method, but you could easi...
Chad: Good post Mike - do you use query strings in your URLs from LinkedIn a...
Mr.H: Love it!...
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