All posts tagged Branding

Why You Need a Personal Brand

Your “brand” is the meaning behind your name – the thing that is recognizably “you”. A sort of mental and emotional short-hand, your brand is the collection of thoughts and feelings and experiences that people connect with “you” inside their heads. If there is consistency in these experiences, people begin to associate them with your brand, giving it its own identity.

The real benefit of a brand identity is that it can connect tangible products and services with somewhat intangible ideas like innovation or customer experience. Now when I think of your brand I don’t just think about widgets, I think about trustworthiness and quality of work and accountability; I connect with your brand on an emotional level.

By giving people a way to identify with you on an emotional level, beyond the product or service you offer, that connection runs deeper and is much stronger. When people are able to make that emotional connection, they naturally become more loyal and even become brand advocates.

But there is also incredible value in having a brand on an interpersonal level. By creating a consistent set of expectations about yourself and your work, and meeting those expectations, you see similar rewards. You appear as a more authentic team-mate and leader and you can motivate people to follow you based on their previous experiences with you.

If you can make the work you do synonymous with who you are as a person, you don’t have to convince people to buy into your ideas or products; they will trust the dependable brand they are familiar with and will see value in what you provide just because you’re the one providing it. Wouldn’t it be great for your customers, employees, or teammates to see you as the perfect company, leader, or teammate to help them meet their needs?

So create that brand and use it to guide your personal and professional life. Create that identity that can connect who you are with what you do. Brand your work and your ideas and make them identifiable and familiar for people, and then use the emotional connection they have with you to sell them your ideas.

6 Steps to Build Brand Loyalty – Stay Top-of-Mind With Your Customers

Is Brand Loyalty a Thing of the Past?

How do you build an enduring brand with loyal followers?  As marketers, how do we focus on mastering loyalty marketing initiatives, and stay relevant and consistent with an amplified global competitive landscape? Continue reading →

8 Tips for Building a LinkedIn Company Page

CompanyLinkedInPgs

Most companies develop their presence on LinkedIn as part of their recruitment policy, but aren’t making full use of LinkedIn’s potential for building their corporate image. LinkedIn is more than a recruitment tool – it’s a professional networking platform and B2B communications channel.

LinkedIn offers powerful business solutions with a range of tools that companies need to exploit if they’re to grow their influence. LinkedIn is an essential communications tool from an HR communications perspective and in terms of a company’s image and influence. It’s a great tool for businesses to share information and become thought leaders in their industry and it enables a great opportunity to build and solidify relationships and drive leads.   Continue reading →

10 Tips for Writing an Effective Business Blog

BLOGGING

What makes a good business blog?  What should you keep in mind when writing a business blog?  How do you defend your brand in the blogosphere and start your own blog?

After you’ve picked your blog topic and strategy, determine what you want to do next. Utilize your business blog to show prospects and customers that you understand their business needs.  Focus on industry issues or trends, newsworthy items and use concrete examples to build trust with your readers.  Your goal is to show that you (as a business) are knowledgeable about your topic.

Continue reading →