All posts tagged Branding

Controlling Brand Perception

by JFung on January 3, 2012 in Branding with No comments
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Benjamin Franklin said it best: “it takes many good deeds to build a good reputation, and only one bad one to lose it.” The problem with this statement is that it is true – especially when it comes to managing our reputation on the social web.

With the amount of hours we spend devising and executing campaigns to target perfect customers, to generating more demand and to converting more potential buyers into revenue, it makes it particularly hard to witness our efforts when they are stifled by the wrong types of messages. Whether it is customers, competitors, and even ex-employees, when people go out of their way to tarnish a company’s reputation, it makes it difficult to build a positive brand image.

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Rebranding: 3 Tips on Where to Start

by JFung on November 29, 2011 in Email Marketing, Website Design with No comments
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1. Website

 Your website is the most important tool for getting audiences immediately connected with your company. Consumers who have heard of your company name, or have conducted a keyword search end up on your website (once it is effectively marketed). A website should be the face of your company. It includes key informational pieces to answer pressing consumer questions. All information on a website, from web pages, to white papers, webinars and others are featured to ensure once prospects get there, they don’t want to leave. When rebranding your website, images and content must be aligned to a company’s unique selling proposition (USP).

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Google Currently Undergoing Complete Rebranding of Picasa and Blogger

by JFung on September 7, 2011 in Social Media with No comments

Google is currently undergoing a complete rebranding of its two most successful products: Picasa and Blogger. If you have been using Google’s Picasa photo uploading sharing site or Google’s Blogger blogging platform, get ready to see major rebranding changes. The two products will soon be featured under the names “Google Blogs” for Blogger and “Google Photos” for Picasa in an effort to retire the non-Google name brands and get all the Google products under the famous Google name.

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The Importance of Rebranding: Keeping Your Company in Shape

by JFung on September 6, 2011 in Branding with No comments

Companies that don’t employ rebranding strategies at the right time often find themselves slipping away from competition. The importance of maintaining a strong brand image means always catering to consumer needs. This is why successful companies are continuously working to improve brand image by adapting to consumers and delivering effective messages.

A successful rebranding effort is built on the concept that a brand has to occupy a place in a consumer’s mind so that when a need arises, a consumer automatically associates a problem with a specific solution, or a brand.
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Establishing Brand Personality

by JFung on April 26, 2011 in Branding with No comments

Using social media to engage with prospects and customers means becoming increasingly more loyal to our brand image. The way we market our brands and our success in this pursuit is directly proportional to how well our audiences respond to our messages.

Although brand positioning is a new phenomenon in social media, it may hold many of the same principles that apply to traditional advertising. However, the trend is increasingly pushing toward a new phenomenon; creating a personality out of our brand.

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