Chief Marketing Officer is no longer the highest position available for marketing professionals. With the changes in marketing portfolios, and the increased experience with analytical reasoning and digital strategies, they’re quickly becoming the coveted executives to take on the role of Chief Executive Officer. Although it used to be common to bring in managers that had worked in operations and finance, the marketing officers can now bring ideas that can allow for a more customer-focused vision.
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Teamwork will never be an underrated skill in business, and the ability to collaborate has only become more valuable with the uncovering of big data. Marketing and IT are quickly merging into an entirely new industry that requires the skills of both teams in order to make sense of all of the information that is coming this way.
But the Chief Marketing Officer and the Chief Information Officer are also two positions that have held very different responsibilities, so how do you bring the two portfolios together? Here are some quick ways to build up a working relationship between your CMO and CIO:
- Transparency: Make sure that you’re keeping each other in the loop.
- Share Your Space: The more time you spend together, the more you’re going to learn how to work with each other.
- Align Your Tracks: Always be aware of the direction that you’re both going in – you want them to come together so that you can both move forward without any collisions.
- Friendship and Trust: The more you like the people you work with, the more supportive and trusting you are.
See our full article on how to improve your CMO and CIO relationship here.