All posts tagged Content Marketing

5 Criteria for Developing an Effective Content Roadmap

by JFung on January 17, 2012 in B2B Best Practices, Content Marketing, Marketing Automation with No comments
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1. Execution

Content marketing champions often get stuck at the planning stages: What type of content are we going to disseminate? What should we do with the content after it has been created? How is the content going to be defined in terms of the solutions it will provide for our prospects? What channels should be used for distribution; and finally, do we offer publications for free or charge prospects for access?

For a properly executed content roadmap, strategic content marketers have to evaluate each step of the sales cycle as well as the buying behavior of prospects in order to ensure that publications are delivered and contain authoritative information. The worst thing that can be done is when content champions leave things to chance or “understanding” hoping that consumers will “get” what actions they need to take.

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Content Management: The Importance of Listening to and Engaging with Industry Influencers

by JFung on December 20, 2011 in Content Management with No comments
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We know that there are billions of conversations and countless search queries conducted on the social web on a daily basis, and we know that these conversations are taking place between social consumers and B2B companies. However, it is also key influencers that are spending a significant amount of time searching for the perfect brand to demonstrate to social consumers that the perfect solution does exist.

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3 Subject Lines Do’s and Don’ts

by JFung on November 28, 2011 in B2B Best Practices, Content Marketing, Email Marketing with No comments
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1. Words to Avoid

Although digital and direct mail marketers have been raised to believe that the word “Free” is a big incentive for consumers, the reality is that email that incorporates this word in the subject line is most likely to trigger a spam filter and also cause negative effects on open rates. The reason for the negative effect is that consumers have become virtually desensitized to the word free. Furthermore, subject lines should avoid incorporating words such as “Percent Off” and “Help”. Consumers have become significantly more aware about these marketing techniques that are used to draw in consumers by offering aid and discount offers too early on.

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The Importance of Developing an Effective Content Roadmap

by JFung on November 18, 2011 in B2B Best Practices, Marketing Automation with No comments
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The importance of developing a content strategy is just as vital as disseminating the right publications to the right prospects at the right time.  There exists greater criteria for effectiveness, and those that execute content within the bounds of a greater strategy are able to achieve better results.

The quality of our publications, their relevancy, the value each contains and the frequency in which they are disseminated are crucial elements that also play a significant role.

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How to Reach Your Destination in the World of Content Marketing

by JFung on October 5, 2011 in Social Media with No comments
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In light of our blog’s induction into Eloqua’s Blog Tree this year, Technically Marketing – we’ve decided to re-visit the concept of blogging and content strategy once more.

The process of strategy, in terms of content creation, is still the basis of good content marketing– this hasn’t changed; it’s the avenues by which we deliver content that has changed. The Technically Marketing blog is used as a vehicle for marketers and marketing professionals to get more information about marketing automation; from annual events, to new developments in various platforms and social media channels, tips and how-to’s and everything-under-the sun that has to do with digital marketing.

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