Filling the funnel with new prospects for marketers means the need to insert a brand’s message in front of as many prospects as possible, as often as possible. The effectiveness of this “interruptive approach” (ads for print, TV, radio, direct mail, online display ads) is declining as today’s consumers are overwhelmed with messaging and look beyond ads to stay informed. Interruptive messaging is now being replaced by engagement – defined as content-rich, two-way communication between brands and their customers. Continue reading →
All posts tagged Content Marketing
Considering the soaring popularity of video sharing platforms like Vine, Viddy and Keek, and the indisputable dominance of YouTube, most marketers can agree that videos are the new frontier for content marketing. More and more businesses are turning towards video as the next domain for engaging consumers and pushing out relevant, engaging and well-received information.
Video content can be used to effectively find, educate and establish a brand in the mind of the consumer. When used properly, B2B marketers can benefit from including video in their content marketing strategy and can experience lasting results.
We’ve highlighted below, three benefits your business will notice in adopting video as a marketing medium:
1) Reach and Syndication: Simple and effective syndication is an invaluable benefit to video marketing. No matter the publishing platform, a video can be repeatedly shared and embedded across the web with the click of a few buttons. The extended reach provided by this ease-of-syndication, can rapidly multiply the number of consumers aware of your business.
2) Engagement and Education: Video content tends to be more memorable than text. For this reason, videos provide businesses the opportunity to engage consumers through the provision of entertaining and valuable content. A video will add value to a user’s visit to your webpage, increase the amount of time they spend viewing your offerings, and provide them with a memorable take-away from their visit.
3) Brand Establishment: Unlike quoted text, a video will be reproduced in full and therefore assures an intended brand message can be shared without alteration. Brand personality will also be more easily established as video provides visual cues neglected through other mediums.
In using video as a content strategy, it is important to keep the messaging simple, entertaining and engaging. Video content that is quick, easily-digestible, and memorable, will be highly effective at increasing brand reach, engaging consumers, and establishing brand identity.
As marketers, have you noticed any benefits from integrating video content into your marketing strategy?
*Guest post by Kylie McCabe – Couch & Associates’ Social Media & Marketing Intern
9 Ways to Turn Web Video Into Your #1 Sales Tool – Andrew Angus
5 Reasons Why You Should Use Video in Your Content Marketing – Paul Wolfe
Content Marketing and the Power of Video [Infographic] – BrainShark
What is responsive web design? What should marketers need to know about responsive web design?
What is responsive web design?
Responsive web design (RWD) responds to the size and scale of the screen being used to read a website’s content. This type of design utilizes Cascading style sheets (CSS) and HTML5 web design in order to adopt to different screen sizes. When a laptop or desktop computer is being used, the site displays at its full width. Sidebars are visible and usable while the site size for screens in general are at least 11 inches wide.
The world is your oyster. This sentiment holds true especially in email marketing. As a marketer, you have the luxury of trying out several strategies with your audience (with minimal investment) and finding the one that resonates better. And, what better piece of the puzzle to start with than subject lines.
A great subject line is like a good pickup line. It’s short, it’s punchy and it gets your “interest” to act. On the other hand, a cheesy “pickup” line will just preempt you to fall flat and ruin your brand.