All posts tagged Couch & Associates

5 Reasons to Attend DemandCon San Fran – April 15-16, 2013

5 Reasons to Attend DemandCon San Fran

The DemandCon San Francisco event is only days away. At Couch & Associates’ we’re excited to be heading down to sunny San Francisco to attend this year’s DemandCon event – the industry’s premier event for education and insight into the art of aligning and accelerating your company’s sales and marketing funnel. DemandCon is happening April 15th – 16th at the San Francisco Marriott Marquis.   Continue reading →

Understanding Demand Generation

Understaindg Demand Generation

Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services.  The key ingredients of demand generation come from building and enduring relationships through continuing communications across multiple channels.  According to Jacob Grobbelaar owner of BroadVisions Marketing, demand generation is the practice of creating demand for an organization’s products or services through marketing. The direct outcome he argues, is your audience is more likely to purchase your products or services.  Eloqua defines demand generation as the art and science of creating, nurturing, and managing buying interest in your products and services through campaign management, lead management, marketing analysis, and data management.

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5 Reasons to Attend the Online Marketing Summit San Diego – #omsummit

5 Reasons to Attend the Online Marketing Summit

The Online Marketing Summit (OMS) is only days away.  At Couch & Associates’ we are excited to be heading down to sunny San Diego to attend OMS – the digital marketing event of the year!  OMS is happening Monday, February 11th through Wednesday, February 13th at the San Diego Convention Centre.

OMS connects marketers with the knowledge, experts and technologies transforming digital marketing. The 2013 conference provides expert-led education and collaborative engagement on the latest insights, best practices and strategies in digital marketing. This approach is fused with the contextual relevance for how digital marketing influences and impacts marketing and business at-large, enabling practitioners to immediately create greater impact within their organization and with their audiences.

Besides it being sunny, we’ve outlined 5 reasons why you should attend OMS 2013:
1)    Learn first-hand in the form of workshops, conference tracks and keynote speakers about the most
important technologies transforming the digital marketing landscape.
2)    Demo all the latest software and technology in digital marketing at the expo hall.
3)    Network with industry thought leaders.
4)    Talk about real digital marketing business challenges.
5)    Connect with brands that cater to your digital needs.

Event details
When: Monday, February 11 to Wednesday, February 13, 2013
Where: San Diego Convention Center
111 West Harbor Drive
San Diego, CA 92101

Register for Online Marketing
Follow @OMSummit:
Event Hashtag: #omsummit

OMS 2013 is the digital marketing event of the year!  Don’t miss out. Join us at the San Diego Convention Centre next week.  Stop by booth #208 and say hi!  We’ll be onsite live tweeting too. Follow us on Twitter @CouchAssociates.

What are your top reasons why you are attending OMS?  Please leave your comments below.