The DemandCon San Francisco event is only days away. At Couch & Associates’ we’re excited to be heading down to sunny San Francisco to attend this year’s DemandCon event – the industry’s premier event for education and insight into the art of aligning and accelerating your company’s sales and marketing funnel. DemandCon is happening April 15th – 16th at the San Francisco Marriott Marquis. Continue reading →
All posts tagged Demand Generation
Demand generation is defined as the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. The key ingredients of demand generation come from building and enduring relationships through continuing communications across multiple channels. According to Jacob Grobbelaar owner of BroadVisions Marketing, demand generation is the practice of creating demand for an organization’s products or services through marketing. The direct outcome he argues, is your audience is more likely to purchase your products or services. Eloqua defines demand generation as the art and science of creating, nurturing, and managing buying interest in your products and services through campaign management, lead management, marketing analysis, and data management.
Revenue Performance Management (RPM) is an emerging strategy that focuses on optimizing interactions with potential buyers across the entire revenue cycle and generating more predictable and rapid revenue growth. According to Eloqua, RPM is a strategy for managing a company’s interactions with buyers through the entire purchase process to enable dramatically more predictable, rapid and profitable revenue growth. Using RPM principles, fast growing companies can identify the drivers and impediments to revenue, rigorously measure them, and pull economic levers that will optimize revenue production. According to Bob Thompson at CustomerThink.com, RPM is a technology-enabled strategy to increase total revenue productivity. The idea behind RPM, is to better track, measure and optimize, the relationship between what goes in sales and marketing and the revenue of your business. Continue reading →