C&A is proud to release a new case study detailing the successful implementation of Couch & Associates’ various automation solutions for Perceptive Software, a leading creator of Enterprise Content Management (ECM) solutions. C&A’s progressive profiling improves prospect response rate while A/B multivariate email testing and automated reporting allows client to meet and exceed campaign goals using benchmarking via Salesforce.com data.
All posts tagged Eloqua Dashboards
Three Benefits of Monitoring Key Performance Indicators
The ability to make the best decisions, like whether or not to continue with certain efforts, terminate them, or move forward with more successful ones is depended on our aggregation of all key sales and marketing metrics. The ability to measure all of our exertions to a fraction of a penny is a key component of yielding revenue growth and impacting ROI.
Preparing Marketers with Better Skills in a Digital World
The digital landscape is ever-changing making it continuously hard for marketers to keep up. According to Forrester Research, 64% of CMOs either have no process or operate within an informal process in managing marketing automation.
Marketers are becoming less and less equipped to handle more complex digital marketing operations leaving organizations asking: What is the level of experience our teams have with digital marketing, and specifically, what is the level of experience they have with marketing automation?
The 1-minute Guide for CMO’s
The pressure is greater than ever for CMO’s to produce results. The focus on revenue and profit has moved from marketing expertise to customer engagement. Furthermore, monitoring and measuring performances has become a central priority.
Doing more with less and delivering more has also put a strain on the way CMO’s allocate resources in order to build credibility for being able to do an effective job.
The CMO’s Dashboard
How does the dashboard link to these new priorities?
Why Unsubscribe Reporting Is Like An Iceberg
One of the most important email statistics that you can look at is your unsubscribe rate from an email campaign. At a high level, unsubscribes can often times validate if your campaign hit the nail on the head in terms of your or content and messaging…. or did it?
I like to compare unsubscribe reporting to an iceberg – 10% of your unsubscribe reporting is typically done by looking at the total number of unsubscribes from your campaign, but 90% of the reporting (what I believe to be the most important) is done by analyzing who unsubscribed.
For example, if you send out 10,000 emails and 100 people unsubscribe, you would have an unsubscribe rate of 1%. However, if you drill into who those 1% of unsubscribes are and you notice that the majority of them are considered high value prospects in regards to industry or title job/role, your unsubscribe rate might not start to look so hot.
Here are a few ways that you monitor your email unsubscribes:
1. Setup a simple Eloqua dashboard – this dashboard could reference fields in your database such as Title, Industry, Lead Score or Lead Source in relation to those that are unsubscribing.
2. Ask why someone is unsubscribing – if you are utilizing a subscription management/preference center and someone chooses to opt out, offer them an option to explain why. You will be surprised as to how many people will actually provide a reason.
As the GI Joe’s used to say – “Now you know… and knowing is half the battle”.
Chad: Got you - thx!...
Mike MacFarlane: Hey Chad,
In the past I have not used this method, but you could easi...
Mr.H: Love it!...
