The ability to take an existing company, and completely rearrange the sum of its parts to recreate a whole new level of strategic focus and execution is a beautiful thing.
Imagine having an organization that has been in operation for 10, 20, 30 years, and implementing an entirely new business process to both its human and business dimensions in less than a month – not a small feat! It isn’t, but this doesn’t mean it doesn’t happen every day.
Knowing you aren’t operating at the performance levels that you wish you were performing at is often a very hard thing to swallow for many B2B business owners. In fact, many B2B companies face this knowledge, but are unfortunately too afraid to take the necessary steps to make effective change happen in an effort to compensate for the loss of revenue due to inefficiencies in the business process.
The amazing thing about marketing automation and sales enabling technologies is that they enable us to achieve so much more than we were able to before. In today’s B2B environment, by simply applying the right tools to our business processes and workflow, we are able to reach a higher ground by connecting with relevant audiences in quite extraordinary ways.
C&A is proud to release a new case study detailing the successful implementation of Couch & Associates’ various automation solutions for Perceptive Software, a leading creator of Enterprise Content Management (ECM) solutions. C&A’s progressive profiling improves prospect response rate while A/B multivariate email testing and automated reporting allows client to meet and exceed campaign goals using benchmarking via Salesforce.com data.
Successful companies continue to demonstrate that having a differentiated value proposition is an essential function to a viable growth strategy. What this means is that companies that pursue a growth strategy to drive revenue are finding new sources of revenue through new markets and new customers, by increasing the “wallet share” of their existing customer-base, and by incorporating new products through the scope of a single, consistent message evident in every strategically executed campaign.
Growth strategies that are implemented by Best-in-Class performers focus on a unique mix of product, branding, price, customer service, customer relationships, etc., so that when it comes time to execute a campaign, any part of the organization, whether it is sales, marketing or IT, the CMO or the CIO, all are able to make decisions in line with a uniform message that the organization as a whole is trying to convey to its consumers.
Chad: Got you - thx!...
Mike MacFarlane: Hey Chad,
In the past I have not used this method, but you could easi...
Chad: Good post Mike - do you use query strings in your URLs from LinkedIn a...
Mr.H: Love it!...
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