All posts tagged Eloqua

What is Revenue Performance Management?

Revenue Performance Management

Revenue Performance Management (RPM) is an emerging strategy that focuses on optimizing interactions with potential buyers across the entire revenue cycle and generating more predictable and rapid revenue growth.  According to Eloqua, RPM is a strategy for managing a company’s interactions with buyers through the entire purchase process to enable dramatically more predictable, rapid and profitable revenue growth.  Using RPM principles, fast growing companies can identify the drivers and impediments to revenue, rigorously measure them, and pull economic levers that will optimize revenue production.    According to Bob Thompson at, RPM is a technology-enabled strategy to increase total revenue productivity.  The idea behind RPM, is to better track, measure and optimize, the relationship between what goes in sales and marketing and the revenue of your business.  Continue reading →

Take your Webinar programs to the next level in 2013! [FREE WEBINAR]

Eloqua Webinar

Can you think of the last great webinar you attended?  What made it stand out?

Get ready to drive more value and create more conversions from your organization’s webinars by registering for this Eloqua webinar. Whether you’re considering adding a webinar app from the AppCloud into your next Eloqua campaign or if you have already built one in, walk away from this session with 10 actionable tips to take your Eloqua webinar programs to the next level in 2013. Continue reading →

Marketing Automation 101: What B2B Marketers Need to Know About Marketing Automation

What is marketing automation?
Marketing automation (MA) is the use of technology to manage and automate the process of nurturing prospects based on their interests until they are ready to buy, then passing the most qualified leads over to sales. Marketing automation streamlines sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions. Marketing automation solutions create sophisticated and engaging campaigns that automatically respond to prospect/customer behaviours and lifecycle segments. This technology typically works in connection with CRM systems like Salesforce, and is most effective when integrated with a comprehensive inbound marketing strategy. A simple analogy would be to think of marketing automation software as an all-in-one integrated solution (integrated marketing) for automating and managing marketing campaigns and processes. Marketing automation brings together all of your online marketing channels into one execution platform with centralized reporting and analytics (email, website analytics, web forms/landing pages, document downlads, webinars, etc.)  It if offered by software-as-a-service (SaaS) providers such as Eloqua, Marketo, Aprimo and HubSpot.

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How to Use Event Management & Automated Prospect Follow-up to Meet Your Company Objectives: Chamberlain Case Study


Couch & Associates (C & A) is proud to release a new case study detailing the successful implementation of an automated event management process for Chamberlain College of Nursing, an educational institution part of DeVry Inc., a global provider of educational services.  With more than 100 open house events in a year, Chamberlain needed to streamline their event management process.

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Learn more about your buyers and generate leads with Eloqua’s Cloud Connectors for ReadyTalk


How do you understand your prospects’ buying behavior and move leads through the pipeline?

Eloqua has introduced ReadyTalk, a full-featured webinar solution that integrates directly with Eloqua’s industry leading marketing automation platform. Eloqua Cloud Connectors for ReadyTalk allows marketers to leverage the strengths of both services; ReadyTalk to host a flawless webinar and Eloqua to promote webinars and speed follow-up.

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