All posts tagged Eloqua

The Power of Text Messaging for Digital Marketers

by JFung on September 27, 2011 in Mobile Marketing with No comments

The number of Smartphone users simply keeps growing and growing; and even more specifically, the numbers of those who prefer to use text messaging over voice call for communication keeps growing even more!

According to a study by the Pew Research Center’s Internet and American Life Project, almost one-third of U.S. adults using mobile phones prefer to be reached via text message. The preferred method of contact means profound changes to the way marketers communicate with their audiences. Digital marketers that utilize mobile marketing as part of a broader marketing strategy take these numbers into strong consideration.

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Inbound and Outbound Marketing: Finding the Right Mix

by JFung on September 26, 2011 in Campaign Execution, Marketing Automation with No comments
mix

Although online marketing has been proven to be tremendously successful for many small, medium and large-sized companies over the years, this in no way means traditional marketing avenues can be ignored.

The fact of the matter is in order for a company to generate enough demand and move prospects through sales cycles at faster rates; a single marketing method is never quite enough. If you’re looking to enter the online market using a single marketing technique that you have heard someone else achieve success with SEO and organic listings for example, or if you are looking to attend tradeshows a couple of times a year, small (or big) marketing efforts such as these aren’t going to get the job done in terms of executing a successful all-encompassing marketing strategy that incorporates both inbound and traditional outbound marketing methodologies.

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Couch & Associates Sponsoring Eloqua Experience 2011 in San Francisco

by JFung on September 22, 2011 in Conferences with No comments

Couch & Associates is proud to announce we are an AppCloud sponsor of this year’s 4th annual Eloqua Experience 2011 taking place October 19-21 in San Francisco. This year’s Eloqua Experience is expecting to draw over 1200 Eloqua community attendees including Eloqua partners, customers, and staff members. The event is three days of networking, hands-on training with Eloqua experts and keynote speakers sharing insights and best practices into delivering real revenue results for marketers.

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Three Benefits of Monitoring Key Performance Indicators

by JFung on September 19, 2011 in B2B Best Practices, Marketing Automation with No comments

The ability to make the best decisions, like whether or not to continue with certain efforts, terminate them, or move forward with more successful ones is depended on our aggregation of all key sales and marketing metrics. The ability to measure all of our exertions to a fraction of a penny is a key component of yielding revenue growth and impacting ROI.

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The Need for a Marketing Operations Champion

by JFung on September 14, 2011 in B2B Best Practices, Demand Generation with No comments

If you’re advancing in your marketing and sales process (transitioning from old methodologies and manual efforts and moving into the realm of marketing automation), your marketing and sales processes are going to need major reconstruction in an effort to improve process and workflow.

Why this is so is because when companies transform their business processes from manual efforts to the adoption of automated technologies, the entire landscape of workflow is reshaped both internally and externally. Companies that understand a big part of employing the right technologies is also implementing best practices that goes beyond the simple adoption of enabling technologies; they also implement best practices in order to allow marketing to thrive on a whole new plane of action and process.

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