Email Marketing has become one of the most effective online marketing strategies to connect with prospects and existing customers. It allows marketers to target their audience, it’s data driven, drive sales, and builds relationships, loyalty, and trust.
In a recent infographic; “The State of Email Marketing,” it offers a few interesting statistics about email marketing today.
The ability to take an existing company, and completely rearrange the sum of its parts to recreate a whole new level of strategic focus and execution is a beautiful thing.
Imagine having an organization that has been in operation for 10, 20, 30 years, and implementing an entirely new business process to both its human and business dimensions in less than a month – not a small feat! It isn’t, but this doesn’t mean it doesn’t happen every day.
1. Website
Your website is the most important tool for getting audiences immediately connected with your company. Consumers who have heard of your company name, or have conducted a keyword search end up on your website (once it is effectively marketed). A website should be the face of your company. It includes key informational pieces to answer pressing consumer questions. All information on a website, from web pages, to white papers, webinars and others are featured to ensure once prospects get there, they don’t want to leave. When rebranding your website, images and content must be aligned to a company’s unique selling proposition (USP).
1. Words to Avoid
Although digital and direct mail marketers have been raised to believe that the word “Free” is a big incentive for consumers, the reality is that email that incorporates this word in the subject line is most likely to trigger a spam filter and also cause negative effects on open rates. The reason for the negative effect is that consumers have become virtually desensitized to the word free. Furthermore, subject lines should avoid incorporating words such as “Percent Off” and “Help”. Consumers have become significantly more aware about these marketing techniques that are used to draw in consumers by offering aid and discount offers too early on.
The digital age is progressing and leaving sophisticated marketers with a prominent new addition to effective marketing campaign strategy and execution.
Statistics show that B2B decision makers are using Smartphones to access emails now more than ever. CIOs and top level executives are on-the-go, and for them the importance of having access to email is crucial in an effort to stay on top of prospect and consumer needs, strategic partners and competitors.
Chad: Got you - thx!...
Mike MacFarlane: Hey Chad,
In the past I have not used this method, but you could easi...
Chad: Good post Mike - do you use query strings in your URLs from LinkedIn a...
Mr.H: Love it!...
© 2012 Technically Marketing.
