All posts tagged Email Marketing

Applying Canada’s Anti-Spam Legislation: A Marketer’s Checklist

by LDeSanctis on October 9, 2012 in Other with 2 Comments
Casl-anti-spam

Marketers should be prepared for compliancy with Canada’s Anti-Spam Legislation (CASL). The intent of CASL is to deter damaging and deceptive forms of spam for occurring in Canada.

CASL covers any electronic message (unsolicited email, SMS, Instant Messaging, spyware, malware, phishing, pharming and social networks) that crosses Canadian wires – regardless of intent. According to Neil Schwartzman, Founder of CASLConsulting.com, “National borders are not a sufficient firewall for the application of this law.” Any and all domains (not only “.ca” but “.com” as well) fall under this new law.  CASL will be enforced by three Canadian regulatory agencies: Canadian Radio-Television and Telecommunications Commissions (CRTC), Office of the Privacy Customer, and the Competition Bureau. Continue reading →

Get in Front of the Line with Smart Subject Lines

by JFung on July 13, 2012 in Email Marketing with No comments
infront_of_line

The world is your oyster. This sentiment holds true especially in email marketing. As a marketer, you have the luxury of trying out several strategies with your audience (with minimal investment) and finding the one that resonates better. And, what better piece of the puzzle to start with than subject lines.

A great subject line is like a good pickup line. It’s short, it’s punchy and it gets your “interest” to act. On the other hand, a cheesy “pickup” line will just preempt you to fall flat and ruin your brand.

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Five Important Key Performance Indicators for Chief Marketing Officers

by JFung on July 4, 2012 in Marketing Automation with No comments
5_KPIs_for_CMOs

Lead Scoring

One of the most essential Key Performance Indicators (KPIs) for marketers is the generation of high-quality leads. High-quality leads are leads that are sales-ready as a result of passing through various lead nurturing campaigns in order to get to the sales-ready point. Lead scoring is used by marketers to designate the stage of a lead in the sales cycle. There are 5 categories within the sales cycle:

1. Inquiries
2. Marketing Qualified Leads
3. Sales Accepted Leads
4. Sales Qualified Leads, and;
5. Won Business.

Moving down these categories into the closing stages of the sales cycle means a lead is gaining a higher score and becomes more sales-ready.

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The Importance of Mobile Email Marketing to Effective Campaign Execution

by JFung on June 15, 2012 in Mobile Marketing with No comments
mobile_email_marketing

It’s no surprise that mobile email marketing has swooped B2B communications and will continue to do so in the future. With the introduction of the Smartphone, digital marketers have been dedicating their time to mobile marketing by boosting awareness and creating new brand strategies. The fact of the matter is that prospects are reaching for their mobile phones to read emails, and sophisticated marketers are taking this into serious consideration when devising their campaigns.

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Eloqua Experience Europe 2012 [May 16-17]

by JFung on May 16, 2012 in Conferences with No comments
EloquaExperienceEurope2012

The 3rd annual Eloqua Experience Europe kicks off today in London. Hundreds of attendees at the event will experience two days of networking, hands-on training with Eloqua experts and keynote speakers sharing insights and best practices to help you boost sales and revenue performance.  With three track sessions – Imagine It, See it, Do It, every attendee will have the opportunity to customize their own time at the conference to best suit their current needs and level of experience.

We look forward to seeing you at Eloqua Experience Europe 2012!

Can’t attend? Follow on Twitter with the #EE12EU hashtag.

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