All posts tagged Email

Email Deliverability

by Justin Lowe on March 29, 2010 in Email Marketing, Marketing Automation, Other with No comments

Ever wondered if your email reaches your recipients?

Imagine spending hours or even days designing your next marketing email.  You have refined your database to target the right prospects and are still left wondering if you could have done more to make it successful.  The number of emails you send out may not equal the number of emails that arrive at their intended destination. You will be glad to hear that you might be using marketing tools which allow you to test email deliverability before you send out the email.

Marketers using Eloqua can enjoy the ease of deliverability testing which will check the email for general deliverability, inbox preview and spam content check.

Eloqua reports summary:

1. Shows you the deliverability performance of your email when sent to a wide variety of test email accounts that are hosted by different email service providers/domains (both business and consumer).

2. Regions covered in this test are: North America, Europe, APAC & Latin America.

3. Shows you how your email will look in a number of different email clients and also lets you know how the content has performed when passed through several popular spam filters.

Eloqua allows a limited number of tests per month (determined by Account Manager) and additional tests can be purchased each month.

As a best practice we at Couch & Associates encourage our Clients to make use of those email tests within Eloqua and especially if you are sending to a large number of contacts in your database. 

It may not be necessary to test each and every email; for example if you are working on a new email template for monthly newsletters or product updates you may only want to test the original.

Outlook 2010 – Same Old Dog, No New Tricks

by Dan Hight on December 28, 2009 in Email Marketing with No comments

For those of you who spend time creating html emails and waving your fists at Outlook 2007 waiting for an update – stop waving your fists and start tweeting. Since its decision to start using Word to render HTML in Outlook 2007, Outlook has been less than warmly received by email designers and marketers for its lack of css support… among other things. With the upcoming release of Outlook 2010, now in Beta version, William Kennedy, Microsoft’s Corporate Vice President, Office Communications and Forms Team, has confirmed that Outlook 2010 does use Word 2010 for composing and displaying e-mail, just as it did in Office 2007.” Microsoft’s believes that this allow for the best e-mail authoring experience available, drawing upon the “rich tools” that Word customers have enjoyed for over 25 years now. This may be fine for everyday email creation but for email design and marketing it prooves to be nothing but a headache. Fixoutlook.org is a website that aims to pressure Microsoft into stepping up their HTML support. Even though Outlook 2010 has made it to Beta testing without a new rendering engine and is unlikely to be changed for its official release, make sure to visit the site at http://www.fixoutlook.org/ and tweet your displeasure. They have to hear sooner or later.

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