All posts tagged Facebook

Fortune 500 Companies and Their CMOs: The Value of Social Followings

Fortune 500 Companies and Their CMOsThere are a lot of things that go into a successful marketing strategy, and one of the most important channels to focus on is social media. It has become both the easiest and more vital way of getting information out to customers, brands, and the rest of the world, and yet there are a lot of marketing executives that are still missing this integral step. Within the Fortune 500, there are some companies and executives that have done exceptionally well in the jump to social marketing, but there are also a large number that haven’t made their move.

Over the course of five week, Couch & Associates, Inc. looked at B2B companies in an attempt to see whether they had anything in common that was keeping their social activity in the dark. Based on the study, we found that if your Chief Marketing Officer doesn’t have a social following, or a personal strategy, your company doesn’t have success over social channels:

  • Over 50% of the CMOs didn’t have Twitter accounts, and of those that did only 20% posted regularly
  • CMOs that didn’t have Twitter accounts or accessible LinkedIn accounts worked for companies that had the lowest rate of new followers
  • Less than 5% of the CMOs had a Facebook page as a Thought Leader
  • Companies with “unsocial” CMOs had the lowest number of posts on company LinkedIn accounts, and the lowest number of two-way engagements on their company’s Facebook wall
  • Companies that didn’t post relevant pieces that distinguished them as thought leaders had the smallest increase in Likes over Facebook

Read more about the study, and why social media is so important for executives.

Facebook Launches App Center


Facebook has launched an ‘App Center,’ a tool that makes it easier to find social apps such as Draw Something, Pinterest, and Nike+ GPS. The App Center is available on the web as well as on iOS and Android devices. You can easily send apps that you find on your computer to your mobile device using the “Send to Mobile” feature.

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Has Timeline Increased Engagement on Facebook?


As of March 30th, 2012, all Facebook brand pages have changed over to the new Timeline layout and some brands have been seeing an increased in engagement as a result.

Social media measurement company Simply Measured looked at 15 brand pages that were early adopters of the Timeline layout and found average engagement on brand posts such as comments and “likes” increased 46% in three weeks after the switch compared to the three weeks before. The 15 brand pages also saw an average of 1,672 points of engagement per post, rising to 2,441 after switching to Timeline.

Click here to read more and for more stats.

Has Timeline increased engagement for your brand page?


2012 Social Media Marketing Industry Report


Wondering how your peers are using social media? Recently Social Media Examiner released its fourth annual 2012 Social Media Marketing Industry Report which uncovers the “who, what, where, when and why” of social media marketing.  Over 38,000 marketers were surveyed, and provided valuable insights.

Here is a quick summary of some major findings:

- 83% of marketers indicate that social media is important for their business
- 76% of marketers plan on increasing the use of video marketing in 2012
-  Top 5 social media tools for marketers: Facebook, Twitter, LinkedIn, Blogs, and YouTube
-  Top 3 benefits of social media marketing: Generating business exposure (85%), increasing traffic (69%), and providing marketplace insight (65%)

Click here for more insights on How Marketers are Using Social Media to Grow their Business.