All posts tagged Google+

Search Engine Optimization – Why Keywords Are Your Foundation

Search Engine Optimization - Why Keywords are Your Foundation

People are increasingly using search engines to help them find the products or services they are looking for.  To do this, they type keywords into sites like Google, Bing or Yahoo! These search engines then rank sites related to these keywords based on relevance and authority.

According to Jeff Quipp, founder and CEO of Search Engine People, choosing the right keyword is often the difference between getting found in search and not getting found.  Keywords are the words and phrases people search for when they visit a search engine.  Keyword search is the foundation of an effective online marketing strategy and is the most important part of any search engine optimization (SEO) campaign.  If your site does not have the right keywords, no one will be able to find it.  To be found online, you will need to know what words people are using to find you, and add them to your site in the right places to ensure proper SEO. Continue reading →

10 Tips for Writing an Effective Business Blog

BLOGGING

What makes a good business blog?  What should you keep in mind when writing a business blog?  How do you defend your brand in the blogosphere and start your own blog?

After you’ve picked your blog topic and strategy, determine what you want to do next. Utilize your business blog to show prospects and customers that you understand their business needs.  Focus on industry issues or trends, newsworthy items and use concrete examples to build trust with your readers.  Your goal is to show that you (as a business) are knowledgeable about your topic.

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Google+ Releases “Hangouts On Air” Feature Worldwide

HangoutsOnAir

Google will be rolling out its “Hangouts on Air” feature to all Google+ users worldwide over the coming weeks. This feature allows you to broadcast live sessions for anyone to watch.

Marketers, are you attending or hosting an upcoming tradeshow? You can now easily broadcast live keynote presentations or interviews with “Hangouts On Air.” With just a few clicks, Google Engineering Director Chee Chew shared in a blog post, you’ll be able to:

Broadcast publicly. By checking “Enable Hangouts On Air,” you can broadcast your live hangout – from the Google+ stream, your YouTube channel or your website – to the entire world.

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2012 Social Media Marketing Industry Report

smreport

Wondering how your peers are using social media? Recently Social Media Examiner released its fourth annual 2012 Social Media Marketing Industry Report which uncovers the “who, what, where, when and why” of social media marketing.  Over 38,000 marketers were surveyed, and provided valuable insights.

Here is a quick summary of some major findings:

- 83% of marketers indicate that social media is important for their business
- 76% of marketers plan on increasing the use of video marketing in 2012
-  Top 5 social media tools for marketers: Facebook, Twitter, LinkedIn, Blogs, and YouTube
-  Top 3 benefits of social media marketing: Generating business exposure (85%), increasing traffic (69%), and providing marketplace insight (65%)

Click here for more insights on How Marketers are Using Social Media to Grow their Business.