All posts tagged Graphic Design

Official Blog Launch: Design Trending by C&A

by JFung on December 7, 2011 in B2B Best Practices, Mobile Marketing, Website Design with No comments
designtrending

Couch & Associates is proud to present the official launch of Design Trending, a blog from our in-house team of creative experts, dedicated to design as it applies to the fields of art, web design, advertising and marketing.

Design Trending will feature the latest news, topics and innovations in the field of design as they pertain to the most up-to-date concepts in branding and advertising. Visitors will have access to various tutorials and resources applying the latest and most forward-thinking trends and innovations as produced by C&A’s creative team led by Creative Director, Daniel Hight, at C&A’s Toronto headquarters.

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Rebranding: 3 Tips on Where to Start

by JFung on November 29, 2011 in Email Marketing, Website Design with No comments
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1. Website

 Your website is the most important tool for getting audiences immediately connected with your company. Consumers who have heard of your company name, or have conducted a keyword search end up on your website (once it is effectively marketed). A website should be the face of your company. It includes key informational pieces to answer pressing consumer questions. All information on a website, from web pages, to white papers, webinars and others are featured to ensure once prospects get there, they don’t want to leave. When rebranding your website, images and content must be aligned to a company’s unique selling proposition (USP).

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Google Currently Undergoing Complete Rebranding of Picasa and Blogger

by JFung on September 7, 2011 in Other with No comments

Google is currently undergoing a complete rebranding of its two most successful products: Picasa and Blogger. If you have been using Google’s Picasa photo uploading sharing site or Google’s Blogger blogging platform, get ready to see major rebranding changes. The two products will soon be featured under the names “Google Blogs” for Blogger and “Google Photos” for Picasa in an effort to retire the non-Google name brands and get all the Google products under the famous Google name.

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Graphic Design: Information graphics, turning information into art

by JFung on June 22, 2011 in Other with No comments

Infographics are graphic visual representations of information data, or knowledge.  They are a dream come true for visual learners. This type of communication can present complex information quickly and clearly. In order to create an infographic you need a clear vision and some artistic abilities.  Infographics are pieces of art that can provide information in a format that is easy to understand.  Common types of information graphics include charts, diagrams, graphs, tables, maps and lists.  If you are looking for a more creative/fun way to communicate a concept, try creating illustrated graphics and images to relate to your data. Be creative and engage your viewers. What makes a great infographic? “A picture says a thousand words. If your picture is supplemented with a thousand words, then you have missed the mark,” said Mike MacFarlane.

Here are some great examples:

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