All posts tagged Graphic Design

Establishing Brand Personality

by JFung on April 26, 2011 in Branding with No comments

Using social media to engage with prospects and customers means becoming increasingly more loyal to our brand image. The way we market our brands and our success in this pursuit is directly proportional to how well our audiences respond to our messages.

Although brand positioning is a new phenomenon in social media, it may hold many of the same principles that apply to traditional advertising. However, the trend is increasingly pushing toward a new phenomenon; creating a personality out of our brand.

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Establishing your Brand’s Position

by JFung on April 25, 2011 in Branding with No comments

The process of brand positioning fundamentally starts with making a commitment to a certain image. In marketing, this image is often supplemented with a slogan or tagline. The best slogans and taglines are short because this way they can be better remembered by viewers.

Brand positioning is an important aspect to our marketing process, from this we can start constructing a dialogue with our prospects and customers. By fueling our brands with personality, we assign to them certain characteristics and traits that allow us to draw in those prospects who identify and reciprocate these traits.

So, when we set out to sell a particular brand or product, that brand or product has to become a mirror image of the attributes and values that lay within the people who will be using them (our prospects and customers).

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Eloqua Experience 2010 to Feature Nine Couch & Associates Clients as Finalists in Fourth Annual Markie Awards

by Justin Lowe on September 21, 2010 in Other with No comments



Couch & Associates en Route in Support of Nominees

TORONTO, September 21, 2010 – Couch & Associates, a professional services marketing organization specializing in marketing automation and sales enabling is proud to announce that this year’s Eloqua Markie Awards harbour 9 of its clients as finalists in various marketing and revenue growth categories.

The Markie Awards honor excellence in marketing and celebrate the leading achievements of Eloqua users in campaign creativity and impact. Sponsored by Eloqua, the awards have been the home of recognition for outstanding achievement in such fields as social media innovation and revenue, sales impact and marketing visionary for the past four years. ADP, Forrester and Balluff Inc. are just three companies among Couch & Associates’ nine clients named finalists in the integration innovation, clean house and extraordinary email categories, respectfully.

To commemorate the achievement, Couch & Associates, a Certified Eloqua Partner is en route to the event: Eloqua Experience 2010 held between 18-20 October at the Hyatt Regency San Francisco. Among prominent key-note speakers, daily work-shops and training sessions, Couch & Associates hopes to attract prospective companies with an undisclosed contest and winning prize while creating a memorable experience for honorary clients amidst lavish treatment all throughout the event.

About Couch & Associates
Couch & Associates Inc. is a professional services marketing organization that specializes in adding value to marketing processes through automation, effectiveness and sales enablement. Couch & Associates consultancy consists of lead consultants, account & project managers that drive initiatives to their 200+ clients ranging from SMB to Fortune 500. The Couch & Associates design and technical teams add value through their knowledge of best practices and experience with marketing technologies and surrounding infrastructures. The team is certified with a variety of software platforms including Eloqua, Salesforce, Netsuite, SLX and Microsoft Dynamics.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Email Deliverability

by Justin Lowe on March 29, 2010 in Email Marketing, Marketing Automation, Other with No comments

Ever wondered if your email reaches your recipients?

Imagine spending hours or even days designing your next marketing email.  You have refined your database to target the right prospects and are still left wondering if you could have done more to make it successful.  The number of emails you send out may not equal the number of emails that arrive at their intended destination. You will be glad to hear that you might be using marketing tools which allow you to test email deliverability before you send out the email.

Marketers using Eloqua can enjoy the ease of deliverability testing which will check the email for general deliverability, inbox preview and spam content check.

Eloqua reports summary:

1. Shows you the deliverability performance of your email when sent to a wide variety of test email accounts that are hosted by different email service providers/domains (both business and consumer).

2. Regions covered in this test are: North America, Europe, APAC & Latin America.

3. Shows you how your email will look in a number of different email clients and also lets you know how the content has performed when passed through several popular spam filters.

Eloqua allows a limited number of tests per month (determined by Account Manager) and additional tests can be purchased each month.

As a best practice we at Couch & Associates encourage our Clients to make use of those email tests within Eloqua and especially if you are sending to a large number of contacts in your database. 

It may not be necessary to test each and every email; for example if you are working on a new email template for monthly newsletters or product updates you may only want to test the original.

Adobe Creative Suite 5 updates

by Dan Hight on January 14, 2010 in Other with No comments

Here’s a preview of some of the new technologies that may work their way into the upcoming release of Photoshop CS5.

The video shows a selection of features that are being developed by ‘Photoshop Labs’, including Painter-style brushes, a new warp tool and more.

The video shows ‘wet’ paints beng smudged, smeared and blended. It also shows an on-screen representation of the 3D properties of a brush controlled via a Wacom tablet, showing how the stoke varies according to the 3D manipulation of the tablet pen in real space. It also shows a new warping technology, similar to After Effects’ Puppet tool, that enables artists to warp images by placing pins into areas to lock them down, then moving the areas around them.

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