All posts tagged LinkedIn

Fortune 500 Companies and Their CMOs: The Value of Social Followings

Fortune 500 Companies and Their CMOsThere are a lot of things that go into a successful marketing strategy, and one of the most important channels to focus on is social media. It has become both the easiest and more vital way of getting information out to customers, brands, and the rest of the world, and yet there are a lot of marketing executives that are still missing this integral step. Within the Fortune 500, there are some companies and executives that have done exceptionally well in the jump to social marketing, but there are also a large number that haven’t made their move.

Over the course of five week, Couch & Associates, Inc. looked at B2B companies in an attempt to see whether they had anything in common that was keeping their social activity in the dark. Based on the study, we found that if your Chief Marketing Officer doesn’t have a social following, or a personal strategy, your company doesn’t have success over social channels:

  • Over 50% of the CMOs didn’t have Twitter accounts, and of those that did only 20% posted regularly
  • CMOs that didn’t have Twitter accounts or accessible LinkedIn accounts worked for companies that had the lowest rate of new followers
  • Less than 5% of the CMOs had a Facebook page as a Thought Leader
  • Companies with “unsocial” CMOs had the lowest number of posts on company LinkedIn accounts, and the lowest number of two-way engagements on their company’s Facebook wall
  • Companies that didn’t post relevant pieces that distinguished them as thought leaders had the smallest increase in Likes over Facebook

Read more about the study, and why social media is so important for executives.

8 Tips for Building a LinkedIn Company Page

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Most companies develop their presence on LinkedIn as part of their recruitment policy, but aren’t making full use of LinkedIn’s potential for building their corporate image. LinkedIn is more than a recruitment tool – it’s a professional networking platform and B2B communications channel.

LinkedIn offers powerful business solutions with a range of tools that companies need to exploit if they’re to grow their influence. LinkedIn is an essential communications tool from an HR communications perspective and in terms of a company’s image and influence. It’s a great tool for businesses to share information and become thought leaders in their industry and it enables a great opportunity to build and solidify relationships and drive leads.   Continue reading →

How to Promote Your Business on LinkedIn

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LinkedIn is a business-oriented social networking site for professionals.  When users join, they create a profile that summarizes their professional expertise and accomplishments.  According to its website, LinkedIn has over 80 million members in over 200 countries.  LinkedIn is considered one of the best places to market a business yet many companies have not created a presence on this social network.

LinkedIn can be an effective tool for promoting your business and building customer engagement.  Below are a few ways you can use LinkedIn from a company perspective, to promote your business and target potential clients.

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Eloqua’s New Social Media ProBook Hits Home with New Social Media Strategy

If you find yourself still racing to the starting line for your social media endeavors, don’t worry – the best have left behind the most useful tips and guidelines.  The following is a compilation of the latest and greatest social media concepts and best practices for a wide variety of social media channels to help companies navigate the challenges of social media marketing.

Eloqua’s new Social Media ProBook outlines the most influential mediums for social consumer engagement. From Flickr, to Google Buzz, to Bebo and LivingSocial, Eloqua’s ProBook urges companies to work within a set of reasonable KPIs, establish a SWOT team with strategists and executives from each department, and together produce a model that will kick-start a company’s social media engine and get that company to the finish line first.

There are no better ways to assess a new business implementation for your organization than to review the success stories of others. This is why this ProBook is jam packed with all kinds of goodies from companies like Hewlett-Packard and Salesforce.com that are really worth looking into.

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The New “Apply With LinkedIn” Button

Applying for jobs just got easier. This week, LinkedIn just launched its new “Apply With LinkedIn” button.

“Our goal with Apply with LinkedIn is to help every professional put their best foot forward anywhere across the web, when they take that leap to apply for a new position,” said Jonathan Seitel, Technical Product Manager, LinkedIn. “We are going to make it easy for you to submit your profile for any job application on the web with one simple click.

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