All posts tagged LinkedIn

8 Tips for Building a LinkedIn Company Page

by LDeSanctis on November 22, 2012 in LinkedIn with No comments
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Most companies develop their presence on LinkedIn as part of their recruitment policy, but aren’t making full use of LinkedIn’s potential for building their corporate image. LinkedIn is more than a recruitment tool – it’s a professional networking platform and B2B communications channel.

LinkedIn offers powerful business solutions with a range of tools that companies need to exploit if they’re to grow their influence. LinkedIn is an essential communications tool from an HR communications perspective and in terms of a company’s image and influence. It’s a great tool for businesses to share information and become thought leaders in their industry and it enables a great opportunity to build and solidify relationships and drive leads.   Continue reading →

How to Promote Your Business on LinkedIn

by LDeSanctis on July 30, 2012 in LinkedIn with 1 Comment
LinkedIn

LinkedIn is a business-oriented social networking site for professionals.  When users join, they create a profile that summarizes their professional expertise and accomplishments.  According to its website, LinkedIn has over 80 million members in over 200 countries.  LinkedIn is considered one of the best places to market a business yet many companies have not created a presence on this social network.

LinkedIn can be an effective tool for promoting your business and building customer engagement.  Below are a few ways you can use LinkedIn from a company perspective, to promote your business and target potential clients.

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Eloqua’s New Social Media ProBook Hits Home with New Social Media Strategy

by JFung on August 4, 2011 in Social Media with No comments

If you find yourself still racing to the starting line for your social media endeavors, don’t worry – the best have left behind the most useful tips and guidelines.  The following is a compilation of the latest and greatest social media concepts and best practices for a wide variety of social media channels to help companies navigate the challenges of social media marketing.

Eloqua’s new Social Media ProBook outlines the most influential mediums for social consumer engagement. From Flickr, to Google Buzz, to Bebo and LivingSocial, Eloqua’s ProBook urges companies to work within a set of reasonable KPIs, establish a SWOT team with strategists and executives from each department, and together produce a model that will kick-start a company’s social media engine and get that company to the finish line first.

There are no better ways to assess a new business implementation for your organization than to review the success stories of others. This is why this ProBook is jam packed with all kinds of goodies from companies like Hewlett-Packard and Salesforce.com that are really worth looking into.

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The New “Apply With LinkedIn” Button

by JFung on July 27, 2011 in Social Media with No comments

Applying for jobs just got easier. This week, LinkedIn just launched its new “Apply With LinkedIn” button.

“Our goal with Apply with LinkedIn is to help every professional put their best foot forward anywhere across the web, when they take that leap to apply for a new position,” said Jonathan Seitel, Technical Product Manager, LinkedIn. “We are going to make it easy for you to submit your profile for any job application on the web with one simple click.

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2 Ways To Track Your Social Media Effectiveness In Eloqua

by Mike MacFarlane on July 14, 2010 in Other, Social Media with 4 Comments
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Social media has become an integral part of many B2B/B2C marketing organizations. Whether it be Tweeting, creating fan pages on Facebook or posting information in LinkedIn groups, most B2B companies have begun to embrace this growing medium.  But like any channel, marketers want to be able to track the effectiveness of it.

Utilizing Eloqua, here are 2 simple ways that can help you better track your social media effectiveness:

1. Creating Unique Landing Pages For Each Social Media Platform

Utilizing Eloqua Hypersite PURL pages, a simple way to uniquely track page visitors via various social media channels is to copy existing campaign landing pages that you have created to generate “new” ones.  The reason for this is that when you copy a page, you are generating a new URL that you are able to use specifically on sites like Twitter, Facebook and LinkedIn.  With this, you can uniquely track how many visitors (both known and unknown) are visiting your landing page through specific social media sites by campaign and by channel.

2. Tracking Conversions/Net New Names Through Form Submissions

In some cases, the landing page that you have copied may also have a form on it, which gives you a perfect opportunity to track how many conversions you are generating through a specific social media site as well.  However, there are a few things that you should consider with your form:

- If your form has many fields on it, you will want to consider limiting the amount of information you ask for.  Social media is meant to provide an easy way for people to access information, so start by only asking for a few pieces of information, such as email address and first name.

- A best practice for form configuration is to have a process to capture the Lead Source of names who enter into your database.  In the past, I have typically created a hidden HTML field on my form that has a value of “Twitter” or “LinkedIn”, so that when I run an analysis on a database, I can easily segment and report on those who were added via a social media site (*note – your company may have a specific naming convention for lead source, so incorporating the name of the social site into that will also help with reporting/segmentation).  Even if the conversions generated are not related to net new names, form data reporting can assist with showing how many submissions came via a social media site in relation to the lead source of the submission.

By capturing the source of these net new names, there are many types of ways that you can report on them over time:

- If you have a lead scoring program in place, you can determine the quality of the names you are generating
- What is the basic profile of a person created through a social media site (ie. what sort of titles do they have?)
- Within your CRM, you could track these names against any opportunities generated

By utilizing these two simple methods, you will be able to get a better sense as to how big a part social media is playing into your marketing efforts.

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