Most companies develop their presence on LinkedIn as part of their recruitment policy, but aren’t making full use of LinkedIn’s potential for building their corporate image. LinkedIn is more than a recruitment tool – it’s a professional networking platform and B2B communications channel.
LinkedIn offers powerful business solutions with a range of tools that companies need to exploit if they’re to grow their influence. LinkedIn is an essential communications tool from an HR communications perspective and in terms of a company’s image and influence. It’s a great tool for businesses to share information and become thought leaders in their industry and it enables a great opportunity to build and solidify relationships and drive leads. Continue reading →