All posts tagged marketing and sales alignment

Eloqua Experience Europe 2012 [May 16-17]

by JFung on May 16, 2012 in Conferences with No comments
EloquaExperienceEurope2012

The 3rd annual Eloqua Experience Europe kicks off today in London. Hundreds of attendees at the event will experience two days of networking, hands-on training with Eloqua experts and keynote speakers sharing insights and best practices to help you boost sales and revenue performance.  With three track sessions – Imagine It, See it, Do It, every attendee will have the opportunity to customize their own time at the conference to best suit their current needs and level of experience.

We look forward to seeing you at Eloqua Experience Europe 2012!

Can’t attend? Follow on Twitter with the #EE12EU hashtag.

Empower Sales with CRM

by JFung on May 14, 2012 in CRM Integrations with No comments
EmpowerSalesWithCRM

There is nothing quite as fundamental to the success of business as a good understanding of clients and their needs. This is especially true when engaging in customer acquisition: everything from lead nurturing campaigns to engaging with customer on social media sites can empower companies to reach wider audiences and perfect customers.

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The Importance of Enabling Sales

by JFung on February 10, 2012 in CRM Integrations, Marketing Automation with No comments
sales_enablement

Sales enablement is the process of helping sales sell more by providing the team with information like consumer demographics and insights into buying motivation along with various other KPIs that provide data on consumer behavior. When sales has this data, they can better build trusting relationships and maintain top-of-mind awareness with consumers, and sell more effectively after appropriate nurturing programs have been applied before leads reach the sales-ready stage.

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Effective Sales Strategy: Are you keeping your eyes open to the role that Marketing Plays in Closing More Business?

by JFung on October 31, 2011 in Marketing Automation with No comments
eyes_open

 

As sales reps. are focused on meeting revenue goals, how do we better influence the resources that are available to us in order to close more business? Yes, marketing is already working to produce leads for us, but how do we tighten the process of being happy about sales-ready leads and improving closing rates by better understanding what role marketing can play in order to help?

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