All posts tagged Marketing Effectiveness

How to Increase your Email Subscribers

by JFung on May 13, 2011 in Email Marketing, Lead Scoring, Nurturing Campaigns, Other with No comments

The number of email subscribers equals the number of leads you have in your database to nurture, and convert to new/repeat closed opportunities.

Two tips to increase your email subscribers:

Good Content: When prospects land on your website, they are obviously looking for good valuable content. The importance of this strategy is what’s going to drive more visitors to your website through search engines and social media. When you impress your visitors with the content on your website, they will instantly want more and subscribe to your email list or blog.

Call-to-Action Features: Add call-to-action features on every piece of communication.  For example, if you release a blog post, video, or eBook, you should always have a hyperlink or button that allows them to sign up for more. Not every prospect will make it to your website and subscribe to your email list. Therefore, by having a subscribe button on the piece of content, it helps increase and attract more email subscribers.

Once you have these leads in your database, you’ll be able to nurture by sending monthly/quarterly newsletters, latest blog postings, and educational resources such as white papers and case studies. Overall, you want to keep your leads up-to-date with your company’s latest offerings and news. However, don’t immediately flood their inbox with information. Develop a strategy. You don’t want to scare them off by sending three emails a day, leading them to unsubscribe.

Eloqua Experience 2010 to Feature Nine Couch & Associates Clients as Finalists in Fourth Annual Markie Awards

by Justin Lowe on September 21, 2010 in Other with No comments



Couch & Associates en Route in Support of Nominees

TORONTO, September 21, 2010 – Couch & Associates, a professional services marketing organization specializing in marketing automation and sales enabling is proud to announce that this year’s Eloqua Markie Awards harbour 9 of its clients as finalists in various marketing and revenue growth categories.

The Markie Awards honor excellence in marketing and celebrate the leading achievements of Eloqua users in campaign creativity and impact. Sponsored by Eloqua, the awards have been the home of recognition for outstanding achievement in such fields as social media innovation and revenue, sales impact and marketing visionary for the past four years. ADP, Forrester and Balluff Inc. are just three companies among Couch & Associates’ nine clients named finalists in the integration innovation, clean house and extraordinary email categories, respectfully.

To commemorate the achievement, Couch & Associates, a Certified Eloqua Partner is en route to the event: Eloqua Experience 2010 held between 18-20 October at the Hyatt Regency San Francisco. Among prominent key-note speakers, daily work-shops and training sessions, Couch & Associates hopes to attract prospective companies with an undisclosed contest and winning prize while creating a memorable experience for honorary clients amidst lavish treatment all throughout the event.

About Couch & Associates
Couch & Associates Inc. is a professional services marketing organization that specializes in adding value to marketing processes through automation, effectiveness and sales enablement. Couch & Associates consultancy consists of lead consultants, account & project managers that drive initiatives to their 200+ clients ranging from SMB to Fortune 500. The Couch & Associates design and technical teams add value through their knowledge of best practices and experience with marketing technologies and surrounding infrastructures. The team is certified with a variety of software platforms including Eloqua, Salesforce, Netsuite, SLX and Microsoft Dynamics.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

2 Ways To Track Your Social Media Effectiveness In Eloqua

by Mike MacFarlane on July 14, 2010 in Other, Social Media with 3 Comments
social_media

Social media has become an integral part of many B2B/B2C marketing organizations. Whether it be Tweeting, creating fan pages on Facebook or posting information in LinkedIn groups, most B2B companies have begun to embrace this growing medium.  But like any channel, marketers want to be able to track the effectiveness of it.

Utilizing Eloqua, here are 2 simple ways that can help you better track your social media effectiveness:

1. Creating Unique Landing Pages For Each Social Media Platform

Utilizing Eloqua Hypersite PURL pages, a simple way to uniquely track page visitors via various social media channels is to copy existing campaign landing pages that you have created to generate “new” ones.  The reason for this is that when you copy a page, you are generating a new URL that you are able to use specifically on sites like Twitter, Facebook and LinkedIn.  With this, you can uniquely track how many visitors (both known and unknown) are visiting your landing page through specific social media sites by campaign and by channel.

2. Tracking Conversions/Net New Names Through Form Submissions

In some cases, the landing page that you have copied may also have a form on it, which gives you a perfect opportunity to track how many conversions you are generating through a specific social media site as well.  However, there are a few things that you should consider with your form:

- If your form has many fields on it, you will want to consider limiting the amount of information you ask for.  Social media is meant to provide an easy way for people to access information, so start by only asking for a few pieces of information, such as email address and first name.

- A best practice for form configuration is to have a process to capture the Lead Source of names who enter into your database.  In the past, I have typically created a hidden HTML field on my form that has a value of “Twitter” or “LinkedIn”, so that when I run an analysis on a database, I can easily segment and report on those who were added via a social media site (*note – your company may have a specific naming convention for lead source, so incorporating the name of the social site into that will also help with reporting/segmentation).  Even if the conversions generated are not related to net new names, form data reporting can assist with showing how many submissions came via a social media site in relation to the lead source of the submission.

By capturing the source of these net new names, there are many types of ways that you can report on them over time:

- If you have a lead scoring program in place, you can determine the quality of the names you are generating
- What is the basic profile of a person created through a social media site (ie. what sort of titles do they have?)
- Within your CRM, you could track these names against any opportunities generated

By utilizing these two simple methods, you will be able to get a better sense as to how big a part social media is playing into your marketing efforts.

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Happy sharing!

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