C&A is proud to release a new case study detailing the successful implementation of Couch & Associates’ various automation solutions for Perceptive Software, a leading creator of Enterprise Content Management (ECM) solutions. C&A’s progressive profiling improves prospect response rate while A/B multivariate email testing and automated reporting allows client to meet and exceed campaign goals using benchmarking via Salesforce.com data.
All posts tagged Marketing Effectiveness
The Importance of Developing an Effective Content Roadmap
The importance of developing a content strategy is just as vital as disseminating the right publications to the right prospects at the right time. There exists greater criteria for effectiveness, and those that execute content within the bounds of a greater strategy are able to achieve better results.
The quality of our publications, their relevancy, the value each contains and the frequency in which they are disseminated are crucial elements that also play a significant role.
Why Mobile Email Marketing is Part of a Sound Marketing Campaign Strategy
The digital age is progressing and leaving sophisticated marketers with a prominent new addition to effective marketing campaign strategy and execution.
Statistics show that B2B decision makers are using Smartphones to access emails now more than ever. CIOs and top level executives are on-the-go, and for them the importance of having access to email is crucial in an effort to stay on top of prospect and consumer needs, strategic partners and competitors.
Strategic Campaign Execution: Planning before Launch
Digital marketing is that aspect of professional marketing that takes into account how a company brand is perceived by the buyer. Now more than ever, consumers are calling the shots regarding whether or not to continue to engage with a brand or leave that brand behind for someone else to stumble upon and step over.
The online channels and social media avenues marketers use in an effort to engage with potential consumers have to have a deeply rooted strategy before they can be executed (if you’re spending resources to launch a campaign, you need to ensure the CIO sees your efforts directly tied back to revenue goals.)
Enabling Sales with Effective Lead Scoring
Lead scoring gives marketing and sales teams an objective definition of lead quality while keeping sales team focused on the best leads while increasing close rates and identifying better opportunities. In a study of ten B2B organizations using lead scoring systems, Eloqua found that, on average, deal close rates increased by 30%, company revenue increased by 18% and the revenue per deal increased by 17%.
According to Aberdeen Research, companies that get lead scoring right have a 192% higher average lead qualification rate than those that do not. For this reason, it becomes important for organizations to make sure marketing and sales agree about lead quality while the absence of a process that works to fix this issue actually becomes a big threat to achieving revenue goals.
Chad: Got you - thx!...
Mike MacFarlane: Hey Chad,
In the past I have not used this method, but you could easi...
Mr.H: Love it!...
