All posts tagged mobile

Mobile Phone Access Reaches Three Quarters of Planet’s Population

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A report by the World Bank has revealed that approximately three-quarters of the world’s population now have access to a mobile phone. The number of mobile phone subscriptions has increased drastically, grown from less than 1 billion in 2000 to over 6 billion now. In addition, the vast majority of today’s mobile subscriptions (5 billion) are in developing countries. Last year alone, more than 30 billion mobile apps were downloaded.

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Top Five Daily Activities on Media Tablets

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People have quickly been using media tablets for daily personal activities, according to a new survey by Gartner, Inc. The survey was conducted at the end of 2011 in the U.S., U.K. and Australia to gain better insights of how early adopters of media tablets were using personal connected devices. The survey found that the five main activities moving from PCs to media tablets are:

- Checking email (81% of respondents)
- Reading news (69%)
- Checking weather forecast (63%)
- Social networking (62%)
- Gaming (60%)

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The Importance of Mobile Email Marketing to Effective Campaign Execution

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It’s no surprise that mobile email marketing has swooped B2B communications and will continue to do so in the future. With the introduction of the Smartphone, digital marketers have been dedicating their time to mobile marketing by boosting awareness and creating new brand strategies. The fact of the matter is that prospects are reaching for their mobile phones to read emails, and sophisticated marketers are taking this into serious consideration when devising their campaigns.

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Facebook Launches App Center

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Facebook has launched an ‘App Center,’ a tool that makes it easier to find social apps such as Draw Something, Pinterest, and Nike+ GPS. The App Center is available on the web as well as on iOS and Android devices. You can easily send apps that you find on your computer to your mobile device using the “Send to Mobile” feature.

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Adaptive Design – Fit for the Future

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As the landscape of devices and device form factors continues to grow, designing and developing adaptive layouts that respond to all possible variations will prove indispensable. This allows for the development and maintenance of one master site, saving the time, cost and effort of designing and maintaining numerous independent sites.

Our in-house creative agency has developed a demo of Adaptive Design in HTML5 that degrades flawlessly for full support across older browsers. This demo has been built for delivery across large cinema displays and televisions, laptop and computers, tablet and mobile devices.

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