All posts tagged Outlook

Email Deliverability

by Justin Lowe on March 29, 2010 in Email Marketing, Marketing Automation, Other with No comments

Ever wondered if your email reaches your recipients?

Imagine spending hours or even days designing your next marketing email.  You have refined your database to target the right prospects and are still left wondering if you could have done more to make it successful.  The number of emails you send out may not equal the number of emails that arrive at their intended destination. You will be glad to hear that you might be using marketing tools which allow you to test email deliverability before you send out the email.

Marketers using Eloqua can enjoy the ease of deliverability testing which will check the email for general deliverability, inbox preview and spam content check.

Eloqua reports summary:

1. Shows you the deliverability performance of your email when sent to a wide variety of test email accounts that are hosted by different email service providers/domains (both business and consumer).

2. Regions covered in this test are: North America, Europe, APAC & Latin America.

3. Shows you how your email will look in a number of different email clients and also lets you know how the content has performed when passed through several popular spam filters.

Eloqua allows a limited number of tests per month (determined by Account Manager) and additional tests can be purchased each month.

As a best practice we at Couch & Associates encourage our Clients to make use of those email tests within Eloqua and especially if you are sending to a large number of contacts in your database. 

It may not be necessary to test each and every email; for example if you are working on a new email template for monthly newsletters or product updates you may only want to test the original.

Eloqua Contact Ownership & Profiles 101

by Mike Couch on January 18, 2010 in Other with No comments

Salesforce.com has it on all objects.  In fact, most CRM systems follow this general concept: each object in the system is owned by a user of that system.  Further, most platforms make this a mandatory relationship.

For instance, here is an example of a test Contact from our SFDC instance (owned by me):

To some of you, you may see this and think of the million ways your organization is leveraging this particular relationship in CRM.  Perhaps you use this during employee transitions, allocating all the accounts from an old employee to a new one.  Maybe, you keep a close eye on the number of opportunities owned by a given salesperson and ensure your pipeline is allocated to those people who can adequately manage the potential deal.  Maybe, you don’t use this relationship at all strategically, the owner is simply the creator of the given object and that’s that.

That said, this article isn’t about CRM Object ownership.  I could expand the examples above to an almost endless list, including Lead Assignment, but where I’d like to go with this is from a Marketing perspective; within your Eloqua system. Continue reading →