All posts tagged Ownership

Eloqua Experience 2010 to Feature Nine Couch & Associates Clients as Finalists in Fourth Annual Markie Awards

by Justin Lowe on September 21, 2010 in Other with No comments



Couch & Associates en Route in Support of Nominees

TORONTO, September 21, 2010 – Couch & Associates, a professional services marketing organization specializing in marketing automation and sales enabling is proud to announce that this year’s Eloqua Markie Awards harbour 9 of its clients as finalists in various marketing and revenue growth categories.

The Markie Awards honor excellence in marketing and celebrate the leading achievements of Eloqua users in campaign creativity and impact. Sponsored by Eloqua, the awards have been the home of recognition for outstanding achievement in such fields as social media innovation and revenue, sales impact and marketing visionary for the past four years. ADP, Forrester and Balluff Inc. are just three companies among Couch & Associates’ nine clients named finalists in the integration innovation, clean house and extraordinary email categories, respectfully.

To commemorate the achievement, Couch & Associates, a Certified Eloqua Partner is en route to the event: Eloqua Experience 2010 held between 18-20 October at the Hyatt Regency San Francisco. Among prominent key-note speakers, daily work-shops and training sessions, Couch & Associates hopes to attract prospective companies with an undisclosed contest and winning prize while creating a memorable experience for honorary clients amidst lavish treatment all throughout the event.

About Couch & Associates
Couch & Associates Inc. is a professional services marketing organization that specializes in adding value to marketing processes through automation, effectiveness and sales enablement. Couch & Associates consultancy consists of lead consultants, account & project managers that drive initiatives to their 200+ clients ranging from SMB to Fortune 500. The Couch & Associates design and technical teams add value through their knowledge of best practices and experience with marketing technologies and surrounding infrastructures. The team is certified with a variety of software platforms including Eloqua, Salesforce, Netsuite, SLX and Microsoft Dynamics.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Eloqua Contact Ownership & Profiles 101

by Mike Couch on January 18, 2010 in Other with No comments

Salesforce.com has it on all objects.  In fact, most CRM systems follow this general concept: each object in the system is owned by a user of that system.  Further, most platforms make this a mandatory relationship.

For instance, here is an example of a test Contact from our SFDC instance (owned by me):

To some of you, you may see this and think of the million ways your organization is leveraging this particular relationship in CRM.  Perhaps you use this during employee transitions, allocating all the accounts from an old employee to a new one.  Maybe, you keep a close eye on the number of opportunities owned by a given salesperson and ensure your pipeline is allocated to those people who can adequately manage the potential deal.  Maybe, you don’t use this relationship at all strategically, the owner is simply the creator of the given object and that’s that.

That said, this article isn’t about CRM Object ownership.  I could expand the examples above to an almost endless list, including Lead Assignment, but where I’d like to go with this is from a Marketing perspective; within your Eloqua system. Continue reading →